BACKLINK STRATEGIES : THE ULTIMATE LIST

Backlink Strategies Ultimate list : OFF SITE SEO basically consist of two things:

BACKLINKS 

FACTORS:

• Quality of links
•  Relevance of those links
• Anchor text words
• Placements in page

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HIGH QUALITY LINKS: 

M) BROKEN LINK BUILDING

1) FIND BROKEN LINKS AND REACH OUT

I RECOMMEND THIS FREE TOOL: FOR CHECKING BROKEN LINKS https://www.deadlinkchecker.com/

WIKIPEDIA DEAD LINK METHOD :

wikipedia.org “keyword” intext: ”dead link”

• Put this in Google.. 
• You will get pages with broken links
• Use these to find domains that are linking to it. Reach out to them.

AHREFS OUTGOING LINKS METHOD:

• Get a list of competitors page
• Ahrefs → outgoing links → broken links 
• Then Analyzer their linkers

NOTE : Once you find the Broken links, email and reach out to the webmaster or message to their social media pages!

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2) FIND LINKS REFERRING TO THAT BROKEN LINK : REACH OUT

Found a broken link? Great! You just found a jackpot!

• Now go through the back-link profile of that link (Use Ubersuggest)
• Reach out to them!

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3) FIND BROKEN LINK AND  RECREATE CONTENT

• IF your content doesn’t match with the broken link content relevance
•  Use Way Back Engine Chrome extension and find out the old content
• Use that as a template and create a content.
• Then reach out

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M) BRAND MENTIONS :

• Monitor your brand mentions the world wide web
• If they haven’t linked back, ask them to do so.

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M) GUEST POST :

• Pitch them 3 ideas
  • Something they haven’t done and would add value to their website.

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M) HARO : (Help a reporter out)

Look for HARO opportunities and submit it

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M) MERGER: ( EXPIRED DOMAIN)

• Acquire another relevant brand/ local website / some website in your niche that’s been expired
• 301 redirect it to your current website.
• Use : DomCop, ExpiredDomains,
  • Or “List of top local blogs ” – Find broken link → expired domain.
• Look for quality
  • Link profile
  • Excessive Anchor text usage.
  • Redirect individual pages to relevant pages 

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M) INTERVIEWS:

GET INTERVIEWED :

• “niche” + Interviewer
• Interview + “Competitor name” – ” their domain”
• Pitch for an interview → Just have an unique result to share : You’ll be interviewed.

M) INTERVIEW AN EXPERT:

• Interviewing an expert can fetch you loads of links!

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(Find Resource pages and submit our aticles)

Understand – resource pages are places where people go to “ Find good resource” . Sometimes, people curate content – Like backlinko

• Google “useful resources” niche name
• “Keyword” + inurl:resources
  “Keyword” + intitle:links
  “Keyword” + “helpful resources”
  “Keyword” + “useful resources”
• Once you find the page – look for broken/ Outdated links.

• Also some resources doesn’t really have the keyword “resource “
• Use these then
  • Keyword “best sites”
    Keyword “best blogs”
    Keyword “blog awards”
    Keyword “places to learn”

• Else – Go to Ahrefs/Ubersuggest – Competitors Backlinks → (Words / phrases – Resources)

M) PROFESSIONAL IMAGES :

• Other bloggers have problems in finding/ creating images
• So when they use your images → They’ll link back
• FIND PEOPLE USING YOUR IMAGES:

• Use reverse image search → find people using your images 
• Politely ask them to link back

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M) UPDATE CONTENT :

• If there’s an very old article that you read that needs updating, send the author an updated version
• Add your website links in the updated article 🙂

M) CHECK COMPETITORS BACKLINK PROFILES:

• Go deep, check for any resource pages or anything that you can also use
• Even check your indirect competitors
• Check for any sort of opportunities! You’ll find one for sure.

M) REVERSE GUEST BLOGGING :

• Request an influencer in your niche to write a guest article in your blog ( May even take an interview)
• Influencer will share → their followers would link!

M) FEATURE IN LOCAL NEWSPAPER:

• Local newspaper sites are starving for stories.
• All you need is to create a interesting story and send them.
• Or conduct a fundraiser event → let them write about it.

M) HELP COLLEGE CLUBS :

• Helping college clubs can land you a link in their website
• This would be valuble !

M) SECOND TIER LINK BUILDING:

• If you have got a link from an authoritative site → build links to that site 
• Add them in your outreach → basically you’ll get the link juice from theirs.

M) LIVE BLOGGING :

• Its basically blogging about an event live..
• https://www.hongkiat.com/blog/complete-guide-to-live-blogging/ Read this to know more 

M) ASKING FOR OPINION ( Letting Influential people know  )

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M) EMAIL PEOPLE YOU MENTION:

• Email people about how you loved their content and how well it contributed to your blog
• Let them know about it ! And that’s it! 
• You might get a retweet or a link back!

( Have an email signature : with link back to your homepage : Will get more visitors that way)

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M) MOVING MAN METHOD :

• Look for “links in the pages” that isn’t relevant anymore.
• Replace those links with yours.

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M) SYNDICATION

•  Duplicating Your Content In High Quality sites- Getting links back
• Rel canonical tags- no index

M) FILLING GAPS IN THEIR CONTENT:

If you are reading a blog/ content and you find it to be missing something and  ( Your content/guide) can fill that gap : Do let them know so they can fill it up with your link.

Steps : Research similar broad topics : Email them all.

M) OUTREACH TO YOUR TWITTER/ LINKEDIN / SOCIAL MEDIA FOLLOWERS:

• If they follow you → they like you.
• So reach out to them.
• Let them know about your content → ask them for a link .

M) ADDITION OF LINKS:

You can even outreach to blogs that could possibly benefit/add more value to it’s page when they add our “blog/article/page” link in their page!

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BRAND AWARENESS/ RELATIONSHIP BUILDING METHOD’S: 

(Might lead to some links)

Getting in the radar: engaging with the people in community – could get yourself a link eventually.

M) BLOG COMMENTING :

Blog commenting helps us build a relationship with the bloggers in our niche. And also get some no follow links.

Eventually after few weeks/ months, they might link to us.

M) Q/A SITES ( Quora)

When we solve people’s problems and then we link back to our website : It’ll be no follow but it’ll drive traffic and much more.

M) FEATURE IN NEWSLETTER:

• Getting yourself featured in newsletter : would increase awareness and eventually links.

M) CREATE A RSS FEED PAGE :

Imagine having an RSS feed page :

When you have a huge audience base (Leads), you’ll slowly start getting backlinks

M) FORUM POSTINGS / NICHE COMMUNITIES:

• Take part in forum discussions!
• Put out links if relevant to add to the conversations!

M) SCOOP.IT PAGES:

Scoop it is a place where people go to curate content 

Find a scoop it page with alot of views : and then submit your article to the page admin.

• Might lead to shares.
• Might get posted in a website along with your internal links.

M) CREATE PODCASTS:

• Having a podcast can do you many good!
• You can get a highly authoritative link from ” Top podcasts in this niche”
• Gives you a new platform to increase awareness and conduct interviews and whatnot.

M) SLIDESHARE:

If you have an amazing slide deck, submit it to SlideShare. 

You might get a no follow link : But it just increases exposure! More website visits.

M) GIVE TALKS IN MEETUPS:

• This would get you contacts
• Increase your brand awareness
• Now start networking with the other blogger’s
  • Sharing their posts with review
  • Commenting and engaging on social media.

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LOW QUALITY LINKS [EASY LINKS]

M) PROFILE LINKS:

If you create a profile in a niche related website, sometimes they let you have links in them

M) TESTIMONIALS:

If you write a niche related product/ service a genuine brief testimonial, it would be featured on their website with your name linked to your website.

M) DISCOUNTS:

• There might be pages with topics ” local business discounts” or something of that sort ( Student/ teacher/ niche targeted discounts)
• You can get easy links in them → Just have a discount and reach out to them.

M) CURRICULUM LINKS

Reach out to universities and let them know about your expertise : offer to help in someway

• Maybe edit their curriculum
• Create a very useful resource and cite your website as a resource in their website.

M) BADGES:

If you can give out badges to your customers ( That they can embed in their page : Include a link back to your awards page)

Works if you have educational content!

M) BLOGGER REVIEW:

This is basically asking a blogger to review our site. They could link back.

M) BLOG DIRECTORIES:

(GENERAL / NICHE DIRECTORIES)

Submit your blog and the posts in blog directories  

M) ASK CUSTOMERS / FANS:

If someone emails you or reaches out to you about how great your blog is, ask them to write about their experience in their blog or something.

M) SPONSOR EVENTS/ VENUES:

Sponsoring an event usually gets you a link from that event page!

ADVANCED: 

M) LIST OF LINKER’S:

• Have a list of linker’s who had previously linked to you.
• Build relationships with a small group of them.

M) CROWD SOURCED POSTS:

If you get an invite for a crowd sourcing post, do it! It barely takes a few mins to give them your write-up.

M) START A PETITION:

• If the petition becomes big – you’ll get newspaper coverage

M) MICROSITES:

( Very doubtful)

If you create an entire website about a single topic : People would link to it like crazy? 

Create one such site and try to get links.

M) HOSTING OWN EVENTS:

If you host a proper event / conference : like Brighton SEO conference – You’ll get loads of Backlinks

M) GET YOUR OWN COLUMN:

Research more about how to get a column in an authoritative website/journal/ wherever possible

M) CREATE SOMETHING:

M) SPEAK AT UNIVERSITIES:

• Sometimes when we speak at universities, they’ll give us a link to mention who / which organisation spoke in the event.

M) SCHOLARSHIPS :

• Offer scholarships to students in universities ( atleast 500$)
• Have a page to list out the necessary requirements by students
• Pitch this to edu websites 
• Search for any websites that list out scholarships.

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CONTENT TYPE THAT WORKS BEST FOR BACK-LINK BUILDING :

NEWSJACKING:

Let’s say something important- Issue/problem happened in your industry

 INTERACTIVE CONTENT 

( Need developer and a designer)

EXPERT ROUNDUPS :

• Basically : You get all the experts opinions on a single subject matter 
• Compile them all together and have it in a page.
• Its a strong content type : Gets you more shares and links

“niche” + expert roundups

ULTIMATE LISTS:

• People love a huge list that they could use. 
• Have a huge list of tips and strategies that they could use 
• Needs to be 3x longer than what’s out there.

LIST OF STATS:

• Example : 39 Fascinating stats about “XXX”
• Bloggers usually search for such stats and they link back to you when they use the stats from your page.

CONTRARIAN CONTENT:

• This by itself would stack up loads of social shares and Backlinks
• See what everyone in your niche agrees upon and then call it a myth!

SURVEYS:

You can run your own surveys And publish the data obtained

If your findings are 

CO BRANDED CONTENT:

• Join with an influencer/ organisation n create content
• More social reach
• More link opportunities.

CURATE CONTENT:

• Having a huge list/ guide of resources curated/ compiled in one place: would get you alot of attention!
• Example : https://backlinko.com/learn-seo-fast

EGO- BAIT:

• people like to look good
• So feature someone : Make em look positive 
• They’ll share and link to it!

EMOTIONAL CONTENT:

• These gets shared more 
• Humor can work as linkbait
• “list of industry jokes”
• They gets shared alot too.

 BE THE FIRST : ( REVIEW SOMETHING NEW )

Be the first to cover/ Analyze a hot story 

• HOT STORY:
• An update
• An Incident

CASE STUDIES:

• Case Studies can be used as proofs → people link out to proofs!

CALENDAR GUIDES

• Calendar guides are easier to refer and is very valuable.

CHARTS AND GRAPHS :

• Charts and graphs → other bloggers embed in their blog : Give you a link back to your study.

DEBUNK MYTHS:

• DEBUNK any myths in the industry and get loads of links!

QUOTABLE TEXT:/ COIN NEW TERM :

• Like GaryV telling ” Marketers ruin everything”
• If you create such a popular quote : Check if anyone else is using it.
• If so, ask them to give you a link 🙂

TIMELY / SEASONAL CONTENT:

• Valentine’s Day to Christmas to Halloween 
• Release content related to that time 

PRODUCT/ SERVICE/ TOOL COMPARISON:

This can fetch you loads of links.

QUIZZES :

• People like taking and sharing quizzes!

TRANSCRIBE CONTENT

• Find bloggers/ podcasters who don’t transcribe their own content
• You do it professionally and send it to them.

WEBINARS 

• Webinars are a good way to grow email lists
• If you have a huge page containing alot of webinars, it’ll become a link magnet.

SHOCKING VIDEOS:

• This comes under viral marketing
• Like ” Does it blend” video.

MAPS:

• Maps are strong visual content
• Can add stats
• People will use you maps and then link back to you!

DRAWING AND ILLUSTRATIONS:

• They gets shared very well
• “How rankbran works” : Good content : More sharing.

INFOGRAPHICS :

• Proper and good infographics would fetch alot of social shares 
• You can create an embedding code so people can use your thing
• https://www.siegemedia.com/embed-code-generator
• Try instructional infographics!

GLOSSARY OF INDUSTRY TERMS:

This is considered as a very useful resource as well.

RECAPS OF EVENTS

Have possibilities of getting backlinks

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ADDITIONAL TIP:

Find email address :

• Use hunter.io
• Right click : Page source → Author.

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