Backlink Strategies Ultimate list : OFF SITE SEO basically consist of two things:
- Back-link profile
- Social Media Signals
- Social Media Activity
- Social Media Following
- Social media Engagement
- Social Shares
Why is OFF-SITE SEO IMPORTANT?
- Determines Domain and Page Authority
- Without Authority : Our content will not rank!
- If you ask me, This is 90% more important than ON SITE SEO

Download Backlink Strategy List
It consist of a huge list of strategies that you can use now get more backlinks!
Send download link to:
BACKLINKS
FACTORS:
- Quality of links
- Relevance of those links
- Anchor text words
- Placements in page
BACKLINK STRATEGIES ULTIMATE LIST :
HIGH QUALITY LINKS:
M) BROKEN LINK BUILDING
1) FIND BROKEN LINKS AND REACH OUT
I RECOMMEND THIS FREE TOOL: FOR CHECKING BROKEN LINKS https://www.deadlinkchecker.com/
MY PERSONAL RECOMMENDATION:
- Google your blog topic and open the top results
- Check for broken links --> If you find any, email them with the template below
- Check the back link profile of these websites
- Visit those websites and look for link building opportunities
WIKIPEDIA DEAD LINK METHOD :
wikipedia.org “keyword” intext: ”dead link”
- Put this in Google..
- You will get pages with broken links
- Use these to find domains that are linking to it. Reach out to them.
AHREFS OUTGOING LINKS METHOD:
- Get a list of competitors page
- Ahrefs → outgoing links → broken links
- Then Analyzer their linkers
NOTE : Once you find the Broken links, email and reach out to the webmaster or message to their social media pages!
TEMPLATE 1:
Hey guys,
I was looking for some resources to understand about ” Niche XXX ” and I came across your excellent article : “Link”
Anyways, I couldn’t help but notice a few links that doesn’t work: [URL]
Hope that helps!
I actually published a complete guide on [“Your blog topic”] : link
It might be a nice addition to your article!
Either way, keep up the awesome work!
Cheer’s
Sai.
Template 2 : Broken link
Subject: Found a broken link
Hi [First Name],
I wanted to let you know that I found a few broken links on your [Resource Page Title].
[URL #1][URL #2]
[URL #3]
Your page was super helpful for me when I was recently learning about [Topic], so I wanted to return the favor.
Also, I wanted to let you know that I published a piece of content that might make a nice replacement for [URL].
Here’s the link: [URL]
Either way, I hope this helps and keep up the awesome work!
Talk Soon,
[Your Name]
2) FIND LINKS REFERRING TO THAT BROKEN LINK : REACH OUT
Found a broken link? Great! You just found a jackpot!
- Now go through the back-link profile of that link (Use Ubersuggest)
- Reach out to them!
3) FIND BROKEN LINK AND RECREATE CONTENT
- IF your content doesn’t match with the broken link content relevance
- Use Way Back Engine Chrome extension and find out the old content
- Use that as a template and create a content.
- Then reach out
M) BRAND MENTIONS :
- Monitor your brand mentions the world wide web
- If they haven’t linked back, ask them to do so.
M) GUEST POST :
WAYS TO FIND OPPURTUNITY
- “Niche” + write for us
- “Niche” + guest post
- Find Competitor guest posts
- By + “Competitor name” – competitorwebsite.com
- TRY REVERSE IMAGE SEARCH of an influencer in your niche → you’ll get all the pages that he guest posted in.
- Pitch them 3 ideas
- Something they haven’t done and would add value to their website.
M) HARO : (Help a reporter out)
Look for HARO opportunities and submit it
M) MERGER: ( EXPIRED DOMAIN)
- Acquire another relevant brand/ local website / some website in your niche that’s been expired
- 301 redirect it to your current website.
- Use : DomCop, ExpiredDomains,
- Or “List of top local blogs ” – Find broken link → expired domain.
- Look for quality
- Link profile
- Excessive Anchor text usage.
- Redirect individual pages to relevant pages
M) INTERVIEWS:
GET INTERVIEWED :
- “niche” + Interviewer
- Interview + “Competitor name” – ” their domain”
- Pitch for an interview → Just have an unique result to share : You’ll be interviewed.
M) INTERVIEW AN EXPERT:
- Interviewing an expert can fetch you loads of links!
M) RESOURCE PAGES:
(Find Resource pages and submit our aticles)
Understand – resource pages are places where people go to “ Find good resource” . Sometimes, people curate content – Like backlinko
- Google “useful resources” niche name
- “Keyword” + inurl:resources
“Keyword” + intitle:links
“Keyword” + “helpful resources”
“Keyword” + “useful resources” - Once you find the page – look for broken/ Outdated links.
- Also some resources doesn’t really have the keyword “resource “
- Use these then
- Keyword “best sites”
Keyword “best blogs”
Keyword “blog awards”
Keyword “places to learn”
- Keyword “best sites”
- Else – Go to Ahrefs/Ubersuggest – Competitors Backlinks → (Words / phrases – Resources)
OPPORTUNITIES HERE:
- Check for broken links : Then reach out to them if you find any.
- Find outdated/ Old links : Reach out to them for replacement
- Sometimes, you can just reach out asking to add your indepth newly published new article!
M) PROFESSIONAL IMAGES :
- Other bloggers have problems in finding/ creating images
- So when they use your images → They’ll link back
- FIND PEOPLE USING YOUR IMAGES:
- Use reverse image search → find people using your images
- Politely ask them to link back
M) UPDATE CONTENT :
- If there’s an very old article that you read that needs updating, send the author an updated version
- Add your website links in the updated article 🙂
M) CHECK COMPETITORS BACKLINK PROFILES:
[FOR ANY SORT OF OPPORTUNITIES]
- Check for Resource pages
- Profile links
- Interview opportunities
- Reviews
- Guest post opportunities
- Go deep, check for any resource pages or anything that you can also use
- Even check your indirect competitors
- Check for any sort of opportunities! You’ll find one for sure.
M) REVERSE GUEST BLOGGING :
- Request an influencer in your niche to write a guest article in your blog ( May even take an interview)
- Influencer will share → their followers would link!
M) FEATURE IN LOCAL NEWSPAPER:
- Local newspaper sites are starving for stories.
- All you need is to create a interesting story and send them.
- Or conduct a fundraiser event → let them write about it.
M) HELP COLLEGE CLUBS :
- Helping college clubs can land you a link in their website
- This would be valuble !
M) SECOND TIER LINK BUILDING:
- If you have got a link from an authoritative site → build links to that site
- Add them in your outreach → basically you’ll get the link juice from theirs.
M) LIVE BLOGGING :
- Its basically blogging about an event live..
- https://www.hongkiat.com/blog/complete-guide-to-live-blogging/ Read this to know more
M) ASKING FOR OPINION ( Letting Influential people know )
Any decent website in our niche :
- Resource pages
- Any Influential website in the niche
- COMPETITORS LINKER’S
- Broken link linker’s
- Link roundups
TEMPLATE:
Hey guys,
I have been following your website ” xxxx ” for quite awhile now. It inspired me to become a blogger myself
Anyways, I bet you have heard about the “xxxxx” (Pain Point/Need/Trend) So, I did some really deep research and wrote an in-depth article about it:
It would mean a lot to me if you could give your opinion on it!
Either way, keep up the awesome work! Really inspired me 😀
Cheer’s,
Sai
M) EMAIL PEOPLE YOU MENTION:
- Email people about how you loved their content and how well it contributed to your blog
- Let them know about it ! And that’s it!
- You might get a retweet or a link back!
SOME JOURNALISTS HAVE “FEATURED IN”SECTION :in their about page:
- So feature them
- Let them know that you have mentioned them.
- They might share/ give a link back!
- It is better if you make the whole post about them : Like “ X Lessons Learnt from Mr. X”
( Have an email signature : with link back to your homepage : Will get more visitors that way)
M) MOVING MAN METHOD :
- Look for “links in the pages” that isn’t relevant anymore.
- Replace those links with yours.
TEMPLATE :
Hey guys,
I was looking for some resources to understand about ” Niche XXX ” and I came across your excellent article : “Link”
Anyways, I couldn’t help but notice a few links that is outdated/ not relevant anymore/ poor quality: Links
Hope that helps!
I actually published a complete guide on ” Your blog topic” : link
It might be a nice Replacement to those links and will add way more value to your reader’s!
Either way, keep up the awesome work!
Cheer’s
Sai.
M) SYNDICATION
- Duplicating Your Content In High Quality sites- Getting links back
- Rel canonical tags- no index
REACHING OUT:
- Email them. Let them know you created a “resource”. Let them know that you want their opinion on it
- If they say yes, Send them the links.
- If they like the content, ask them to republish the article in their website!
M) FILLING GAPS IN THEIR CONTENT:
If you are reading a blog/ content and you find it to be missing something and ( Your content/guide) can fill that gap : Do let them know so they can fill it up with your link.
Steps : Research similar broad topics : Email them all.
M) OUTREACH TO YOUR TWITTER/ LINKEDIN / SOCIAL MEDIA FOLLOWERS:
- If they follow you → they like you.
- So reach out to them.
- Let them know about your content → ask them for a link .
M) ADDITION OF LINKS:
You can even outreach to blogs that could possibly benefit/add more value to it’s page when they add our “blog/article/page” link in their page!
Template: Addition of links
Subject: Quick question
Hi [First Name],
I was looking for some information on [Topic] today, when I came across your excellent [Name of Page].
It was super helpful! Thank you.
I especially liked [Personalized Sentence or two].
Anyway, I realized that I recently published a page about [Related Topic]: [URL].
It’s [Brief Description].
It might make a nice addition under the [Section Name] of your page.
Anyway, thanks again for all of the excellent resources. And have an awesome week!
Talk Soon,
[Your Name]
BRAND AWARENESS/ RELATIONSHIP BUILDING METHOD’S:
(Might lead to some links)
Getting in the radar: engaging with the people in community – could get yourself a link eventually.
M) BLOG COMMENTING :
Blog commenting helps us build a relationship with the bloggers in our niche. And also get some no follow links.
Eventually after few weeks/ months, they might link to us.
M) Q/A SITES ( Quora)
When we solve people’s problems and then we link back to our website : It’ll be no follow but it’ll drive traffic and much more.
M) FEATURE IN NEWSLETTER:
- Getting yourself featured in newsletter : would increase awareness and eventually links.
M) CREATE A RSS FEED PAGE :
Imagine having an RSS feed page :
When you have a huge audience base (Leads), you’ll slowly start getting backlinks
M) FORUM POSTINGS / NICHE COMMUNITIES:
- Take part in forum discussions!
- Put out links if relevant to add to the conversations!
M) SCOOP.IT PAGES:
Scoop it is a place where people go to curate content
Find a scoop it page with alot of views : and then submit your article to the page admin.
- Might lead to shares.
- Might get posted in a website along with your internal links.
M) CREATE PODCASTS:
- Having a podcast can do you many good!
- You can get a highly authoritative link from ” Top podcasts in this niche”
- Gives you a new platform to increase awareness and conduct interviews and whatnot.
M) SLIDESHARE:
If you have an amazing slide deck, submit it to SlideShare.
You might get a no follow link : But it just increases exposure! More website visits.
M) GIVE TALKS IN MEETUPS:
- This would get you contacts
- Increase your brand awareness
- Now start networking with the other blogger’s
- Sharing their posts with review
- Commenting and engaging on social media.
LOW QUALITY LINKS [EASY LINKS]
M) PROFILE LINKS:
If you create a profile in a niche related website, sometimes they let you have links in them
EXAMPLE WEBSITES:
- disqus.com
- soundcloud.com
- en.gravatar.com
- issuu.com
- goodreads.com
- moz.com
- dead.net/
- armorgames.com/
- antionline.com/
- w3.org/accounts/request
- maptia.com/
- feedbooks.com/
- uniquethis.com/
M) TESTIMONIALS:
If you write a niche related product/ service a genuine brief testimonial, it would be featured on their website with your name linked to your website.
M) DISCOUNTS:
- There might be pages with topics ” local business discounts” or something of that sort ( Student/ teacher/ niche targeted discounts)
- You can get easy links in them → Just have a discount and reach out to them.
M) CURRICULUM LINKS
Reach out to universities and let them know about your expertise : offer to help in someway
- Maybe edit their curriculum
- Create a very useful resource and cite your website as a resource in their website.
M) BADGES:
If you can give out badges to your customers ( That they can embed in their page : Include a link back to your awards page)
Works if you have educational content!
M) BLOGGER REVIEW:
This is basically asking a blogger to review our site. They could link back.
M) BLOG DIRECTORIES:
(GENERAL / NICHE DIRECTORIES)
Submit your blog and the posts in blog directories
M) ASK CUSTOMERS / FANS:
If someone emails you or reaches out to you about how great your blog is, ask them to write about their experience in their blog or something.
M) SPONSOR EVENTS/ VENUES:
Sponsoring an event usually gets you a link from that event page!
ADVANCED:
M) LIST OF LINKER’S:
- Have a list of linker’s who had previously linked to you.
- Build relationships with a small group of them.
M) CROWD SOURCED POSTS:
If you get an invite for a crowd sourcing post, do it! It barely takes a few mins to give them your write-up.
M) START A PETITION:
- If the petition becomes big – you’ll get newspaper coverage
M) MICROSITES:
( Very doubtful)
If you create an entire website about a single topic : People would link to it like crazy?
Create one such site and try to get links.
M) HOSTING OWN EVENTS:
If you host a proper event / conference : like Brighton SEO conference – You’ll get loads of Backlinks
Sources :
- Recap blog posts
- Best conferences lists
M) GET YOUR OWN COLUMN:
Research more about how to get a column in an authoritative website/journal/ wherever possible
M) CREATE SOMETHING:
When we create a powerful tool as such , it naturally attracts load and loads of links!
- Extensions
- WordPress Themes.
- Design/ Coding help
- Mobile apps.
- Tools ( In best tools lists)
- Plugins and extensions ( Can be very powerful)
M) SPEAK AT UNIVERSITIES:
- Sometimes when we speak at universities, they’ll give us a link to mention who / which organisation spoke in the event.
M) SCHOLARSHIPS :
- Offer scholarships to students in universities ( atleast 500$)
- Have a page to list out the necessary requirements by students
- Pitch this to edu websites
- Search for any websites that list out scholarships.

Download Backlink Strategy List
It consist of a huge list of strategies that you can use now get more backlinks!
Send download link to:
CONTENT TYPE THAT WORKS BEST FOR BACK-LINK BUILDING :
NEWSJACKING:
Let’s say something important- Issue/problem happened in your industry
Do
- Detailed analysis : once the dust has settled down, do this
- Delayed recap : Get a recap of all the things that happened.
INTERACTIVE CONTENT
( Need developer and a designer)
Why people would share / link to us?
- Interactive content is rare
- Interactive content requires alot of work to do
- Looks better
- People like it.
EXPERT ROUNDUPS :
- Basically : You get all the experts opinions on a single subject matter
- Compile them all together and have it in a page.
- Its a strong content type : Gets you more shares and links
“niche” + expert roundups
ULTIMATE LISTS:
- People love a huge list that they could use.
- Have a huge list of tips and strategies that they could use
- Needs to be 3x longer than what’s out there.
LIST OF STATS:
- Example : 39 Fascinating stats about “XXX”
- Bloggers usually search for such stats and they link back to you when they use the stats from your page.
CONTRARIAN CONTENT:
- This by itself would stack up loads of social shares and Backlinks
- See what everyone in your niche agrees upon and then call it a myth!
SURVEYS:
You can run your own surveys And publish the data obtained
If your findings are
CO BRANDED CONTENT:
- Join with an influencer/ organisation n create content
- More social reach
- More link opportunities.
CURATE CONTENT:
- Having a huge list/ guide of resources curated/ compiled in one place: would get you alot of attention!
- Example : https://backlinko.com/learn-seo-fast
EGO- BAIT:
- people like to look good
- So feature someone : Make em look positive
- They’ll share and link to it!
EMOTIONAL CONTENT:
- These gets shared more
- Humor can work as linkbait
- “list of industry jokes”
- They gets shared alot too.
BE THE FIRST : ( REVIEW SOMETHING NEW )
Be the first to cover/ Analyze a hot story
- HOT STORY:
- An update
- An Incident
CASE STUDIES:
- Case Studies can be used as proofs → people link out to proofs!
CALENDAR GUIDES
- Calendar guides are easier to refer and is very valuable.
CHARTS AND GRAPHS :
- Charts and graphs → other bloggers embed in their blog : Give you a link back to your study.
DEBUNK MYTHS:
- DEBUNK any myths in the industry and get loads of links!
QUOTABLE TEXT:/ COIN NEW TERM :
- Like GaryV telling ” Marketers ruin everything”
- If you create such a popular quote : Check if anyone else is using it.
- If so, ask them to give you a link 🙂
TIMELY / SEASONAL CONTENT:
- Valentine’s Day to Christmas to Halloween
- Release content related to that time
PRODUCT/ SERVICE/ TOOL COMPARISON:
This can fetch you loads of links.
QUIZZES :
- People like taking and sharing quizzes!
TRANSCRIBE CONTENT
- Find bloggers/ podcasters who don’t transcribe their own content
- You do it professionally and send it to them.
WEBINARS
- Webinars are a good way to grow email lists
- If you have a huge page containing alot of webinars, it’ll become a link magnet.
SHOCKING VIDEOS:
- This comes under viral marketing
- Like ” Does it blend” video.
MAPS:
- Maps are strong visual content
- Can add stats
- People will use you maps and then link back to you!
DRAWING AND ILLUSTRATIONS:
- They gets shared very well
- “How rankbran works” : Good content : More sharing.
INFOGRAPHICS :
- Proper and good infographics would fetch alot of social shares
- You can create an embedding code so people can use your thing
- https://www.siegemedia.com/embed-code-generator
- Try instructional infographics!
GLOSSARY OF INDUSTRY TERMS:
This is considered as a very useful resource as well.
RECAPS OF EVENTS
Have possibilities of getting backlinks
ADDITIONAL TIP:
Find email address :
- Use hunter.io
- Right click : Page source → Author.
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