BACKLINK STRATEGIES : THE ULTIMATE LIST

backlink strategies
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Backlink Strategies Ultimate list : OFF SITE SEO basically consist of two things:

  • Back-link profile
  • Social Media Signals
    • Social Media Activity
    • Social Media Following
    • Social media Engagement
    • Social Shares

Why is OFF-SITE SEO IMPORTANT?

  • Determines Domain and Page Authority
    • Without Authority : Our content will not rank!
  • If you ask me, This is 90% more important than ON SITE SEO
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It consist of a huge list of strategies that you can use now get more backlinks!
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BACKLINKS 

FACTORS:

  • Quality of links
  •  Relevance of those links
  • Anchor text words
  • Placements in page

BACKLINK STRATEGIES ULTIMATE LIST :


HIGH QUALITY LINKS: 

M) BROKEN LINK BUILDING

1) FIND BROKEN LINKS AND REACH OUT

I RECOMMEND THIS FREE TOOL: FOR CHECKING BROKEN LINKS https://www.deadlinkchecker.com/

MY PERSONAL RECOMMENDATION:

  • Google your blog topic and open the top results
  • Check for broken links --> If you find any, email them with the template below
  • Check the back link profile of these websites
  • Visit those websites and look for link building opportunities

WIKIPEDIA DEAD LINK METHOD :

wikipedia.org “keyword” intext: ”dead link”

  • Put this in Google.. 
  • You will get pages with broken links
  • Use these to find domains that are linking to it. Reach out to them.

AHREFS OUTGOING LINKS METHOD:

  • Get a list of competitors page
  • Ahrefs → outgoing links → broken links 
  • Then Analyzer their linkers

NOTE : Once you find the Broken links, email and reach out to the webmaster or message to their social media pages!

TEMPLATE 1:

Hey guys,
I was looking for some resources to understand about ” Niche XXX ” and I came across your excellent article : “Link”

Anyways, I couldn’t help but notice a few links that doesn’t work: [URL]

Hope that helps!

I actually published a complete guide on [“Your blog topic”] : link

It might be a nice addition to your article!

Either way, keep up the awesome work!

Cheer’s
Sai.

Template 2 : Broken link

Subject: Found a broken link

Hi [First Name],

I wanted to let you know that I found a few broken links on your [Resource Page Title].

[URL #1]
[URL #2]
[URL #3]

Your page was super helpful for me when I was recently learning about [Topic], so I wanted to return the favor.

Also, I wanted to let you know that I published a piece of content that might make a nice replacement for [URL].

Here’s the link: [URL]

Either way, I hope this helps and keep up the awesome work!

Talk Soon,
[Your Name]


2) FIND LINKS REFERRING TO THAT BROKEN LINK : REACH OUT

Found a broken link? Great! You just found a jackpot!

  • Now go through the back-link profile of that link (Use Ubersuggest)
  • Reach out to them!

3) FIND BROKEN LINK AND  RECREATE CONTENT

  • IF your content doesn’t match with the broken link content relevance
  •  Use Way Back Engine Chrome extension and find out the old content
  • Use that as a template and create a content.
  • Then reach out


M) BRAND MENTIONS :

  • Monitor your brand mentions the world wide web
  • If they haven’t linked back, ask them to do so.

M) GUEST POST :

WAYS TO FIND OPPURTUNITY

  • “Niche” + write for us
  • “Niche” + guest post
  • Find Competitor guest posts
    • By + “Competitor name” – competitorwebsite.com 
  • TRY REVERSE IMAGE SEARCH of an influencer in your niche → you’ll get all the pages that he guest posted in.
  • Pitch them 3 ideas
    • Something they haven’t done and would add value to their website.

M) HARO : (Help a reporter out)

Look for HARO opportunities and submit it


M) MERGER: ( EXPIRED DOMAIN)

  • Acquire another relevant brand/ local website / some website in your niche that’s been expired
  • 301 redirect it to your current website.
  • Use : DomCop, ExpiredDomains,
    • Or “List of top local blogs ” – Find broken link → expired domain.
  • Look for quality
    • Link profile
    • Excessive Anchor text usage.
    • Redirect individual pages to relevant pages 

M) INTERVIEWS:

GET INTERVIEWED :

  • “niche” + Interviewer
  • Interview + “Competitor name” – ” their domain”
  • Pitch for an interview → Just have an unique result to share : You’ll be interviewed.

M) INTERVIEW AN EXPERT:

  • Interviewing an expert can fetch you loads of links!

M) RESOURCE PAGES:

(Find Resource pages and submit our aticles)

Understand – resource pages are places where people go to “ Find good resource” . Sometimes, people curate content – Like backlinko

  • Google “useful resources” niche name
  • “Keyword” + inurl:resources
    “Keyword” + intitle:links
    “Keyword” + “helpful resources”
    “Keyword” + “useful resources”
  • Once you find the page – look for broken/ Outdated links.
  • Also some resources doesn’t really have the keyword “resource “
  • Use these then
    • Keyword “best sites”
      Keyword “best blogs”
      Keyword “blog awards”
      Keyword “places to learn”
  • Else – Go to Ahrefs/Ubersuggest – Competitors Backlinks → (Words / phrases – Resources)

OPPORTUNITIES HERE:

  • Check for broken links : Then reach out to them if you find any.
  • Find outdated/ Old links : Reach out to them for replacement
  • Sometimes, you can just reach out asking to add your indepth newly published new article!

M) PROFESSIONAL IMAGES :

  • Other bloggers have problems in finding/ creating images
  • So when they use your images → They’ll link back
  • FIND PEOPLE USING YOUR IMAGES:
  • Use reverse image search → find people using your images 
  • Politely ask them to link back

M) UPDATE CONTENT :

  • If there’s an very old article that you read that needs updating, send the author an updated version
  • Add your website links in the updated article 🙂

M) CHECK COMPETITORS BACKLINK PROFILES:

[FOR ANY SORT OF OPPORTUNITIES]

  • Check for Resource pages
  • Profile links
  • Interview opportunities
  • Reviews
  • Guest post opportunities
  • Go deep, check for any resource pages or anything that you can also use
  • Even check your indirect competitors
  • Check for any sort of opportunities! You’ll find one for sure.

M) REVERSE GUEST BLOGGING :

  • Request an influencer in your niche to write a guest article in your blog ( May even take an interview)
  • Influencer will share → their followers would link!

M) FEATURE IN LOCAL NEWSPAPER:

  • Local newspaper sites are starving for stories.
  • All you need is to create a interesting story and send them.
  • Or conduct a fundraiser event → let them write about it.

M) HELP COLLEGE CLUBS :

  • Helping college clubs can land you a link in their website
  • This would be valuble !

M) SECOND TIER LINK BUILDING:

  • If you have got a link from an authoritative site → build links to that site 
  • Add them in your outreach → basically you’ll get the link juice from theirs.

M) LIVE BLOGGING :

M) ASKING FOR OPINION ( Letting Influential people know  )

Any decent website in our niche :

  • Resource pages
  • Any Influential website in the niche
  • COMPETITORS LINKER’S
  • Broken link linker’s
  • Link roundups

TEMPLATE:

Hey guys,
I have been following your website ” xxxx ” for quite awhile now. It inspired me to become a blogger myself

Anyways, I bet you have heard about the “xxxxx” (Pain Point/Need/Trend) So, I did some really deep research and wrote an in-depth article about it:

It would mean a lot to me if you could give your opinion on it!

Either way, keep up the awesome work! Really inspired me 😀

Cheer’s,
Sai


M) EMAIL PEOPLE YOU MENTION:

  • Email people about how you loved their content and how well it contributed to your blog
  • Let them know about it ! And that’s it! 
  • You might get a retweet or a link back!

SOME JOURNALISTS HAVE “FEATURED IN”SECTION :in their about page:

  • So feature them
  • Let them know that you have mentioned them.
  • They might share/ give a link back!
  • It is better if you make the whole post about them : Like “ X Lessons Learnt from Mr. X”

( Have an email signature : with link back to your homepage : Will get more visitors that way)


M) MOVING MAN METHOD :

  • Look for “links in the pages” that isn’t relevant anymore.
  • Replace those links with yours.

TEMPLATE :

Hey guys,
I was looking for some resources to understand about ” Niche XXX ” and I came across your excellent article : “Link”

Anyways, I couldn’t help but notice a few links that is outdated/ not relevant anymore/ poor quality: Links

Hope that helps!

I actually published a complete guide on ” Your blog topic” : link

It might be a nice Replacement to those links and will add way more value to your reader’s!

Either way, keep up the awesome work!

Cheer’s
Sai.


M) SYNDICATION

  •  Duplicating Your Content In High Quality sites- Getting links back
  • Rel canonical tags- no index

REACHING OUT:

  •  Email them. Let them know you created a “resource”. Let them know that you want their opinion on it
  • If they say yes, Send them the links.
  • If they like the content, ask them to republish the article in their website!

M) FILLING GAPS IN THEIR CONTENT:

If you are reading a blog/ content and you find it to be missing something and  ( Your content/guide) can fill that gap : Do let them know so they can fill it up with your link.

Steps : Research similar broad topics : Email them all.

M) OUTREACH TO YOUR TWITTER/ LINKEDIN / SOCIAL MEDIA FOLLOWERS:

  • If they follow you → they like you.
  • So reach out to them.
  • Let them know about your content → ask them for a link .

M) ADDITION OF LINKS:

You can even outreach to blogs that could possibly benefit/add more value to it’s page when they add our “blog/article/page” link in their page!

Template: Addition of links

Subject: Quick question

Hi [First Name],

I was looking for some information on [Topic] today, when I came across your excellent [Name of Page].

It was super helpful! Thank you.

I especially liked [Personalized Sentence or two].

Anyway, I realized that I recently published a page about [Related Topic]: [URL].

It’s [Brief Description].

It might make a nice addition under the [Section Name] of your page.

Anyway, thanks again for all of the excellent resources. And have an awesome week!

Talk Soon,
[Your Name]


BRAND AWARENESS/ RELATIONSHIP BUILDING METHOD’S: 

(Might lead to some links)

Getting in the radar: engaging with the people in community – could get yourself a link eventually.

M) BLOG COMMENTING :

Blog commenting helps us build a relationship with the bloggers in our niche. And also get some no follow links.

Eventually after few weeks/ months, they might link to us.

M) Q/A SITES ( Quora)

When we solve people’s problems and then we link back to our website : It’ll be no follow but it’ll drive traffic and much more.

M) FEATURE IN NEWSLETTER:

  • Getting yourself featured in newsletter : would increase awareness and eventually links.

M) CREATE A RSS FEED PAGE :

Imagine having an RSS feed page :

When you have a huge audience base (Leads), you’ll slowly start getting backlinks

M) FORUM POSTINGS / NICHE COMMUNITIES:

  • Take part in forum discussions!
  • Put out links if relevant to add to the conversations!

M) SCOOP.IT PAGES:

Scoop it is a place where people go to curate content 

Find a scoop it page with alot of views : and then submit your article to the page admin.

  • Might lead to shares.
  • Might get posted in a website along with your internal links.

M) CREATE PODCASTS:

  • Having a podcast can do you many good!
  • You can get a highly authoritative link from ” Top podcasts in this niche”
  • Gives you a new platform to increase awareness and conduct interviews and whatnot.

M) SLIDESHARE:

If you have an amazing slide deck, submit it to SlideShare. 

You might get a no follow link : But it just increases exposure! More website visits.

M) GIVE TALKS IN MEETUPS:

  • This would get you contacts
  • Increase your brand awareness
  • Now start networking with the other blogger’s
    • Sharing their posts with review
    • Commenting and engaging on social media.

LOW QUALITY LINKS [EASY LINKS]

M) PROFILE LINKS:

If you create a profile in a niche related website, sometimes they let you have links in them

EXAMPLE WEBSITES:

  • disqus.com
  • soundcloud.com
  • en.gravatar.com
  • issuu.com
  • goodreads.com
  • moz.com
  • dead.net/
  • armorgames.com/
  • antionline.com/
  • w3.org/accounts/request
  • maptia.com/
  • feedbooks.com/
  • uniquethis.com/

M) TESTIMONIALS:

If you write a niche related product/ service a genuine brief testimonial, it would be featured on their website with your name linked to your website.

M) DISCOUNTS:

  • There might be pages with topics ” local business discounts” or something of that sort ( Student/ teacher/ niche targeted discounts)
  • You can get easy links in them → Just have a discount and reach out to them.

M) CURRICULUM LINKS

Reach out to universities and let them know about your expertise : offer to help in someway

  • Maybe edit their curriculum
  • Create a very useful resource and cite your website as a resource in their website.

M) BADGES:

If you can give out badges to your customers ( That they can embed in their page : Include a link back to your awards page)

Works if you have educational content!

M) BLOGGER REVIEW:

This is basically asking a blogger to review our site. They could link back.

M) BLOG DIRECTORIES:

(GENERAL / NICHE DIRECTORIES)

Submit your blog and the posts in blog directories  

M) ASK CUSTOMERS / FANS:

If someone emails you or reaches out to you about how great your blog is, ask them to write about their experience in their blog or something.

M) SPONSOR EVENTS/ VENUES:

Sponsoring an event usually gets you a link from that event page!

ADVANCED: 

M) LIST OF LINKER’S:

  • Have a list of linker’s who had previously linked to you.
  • Build relationships with a small group of them.

M) CROWD SOURCED POSTS:

If you get an invite for a crowd sourcing post, do it! It barely takes a few mins to give them your write-up.

M) START A PETITION:

  • If the petition becomes big – you’ll get newspaper coverage

M) MICROSITES:

( Very doubtful)

If you create an entire website about a single topic : People would link to it like crazy? 

Create one such site and try to get links.

M) HOSTING OWN EVENTS:

If you host a proper event / conference : like Brighton SEO conference – You’ll get loads of Backlinks

Sources :

  • Recap blog posts 
  • Best conferences lists

M) GET YOUR OWN COLUMN:

Research more about how to get a column in an authoritative website/journal/ wherever possible

M) CREATE SOMETHING:

When we create a powerful tool as such , it naturally attracts load and loads of links!

  • Extensions
  • WordPress Themes.
  • Design/ Coding help
  • Mobile apps.
  • Tools ( In best tools lists)
  • Plugins and extensions ( Can be very powerful)

M) SPEAK AT UNIVERSITIES:

  • Sometimes when we speak at universities, they’ll give us a link to mention who / which organisation spoke in the event.

M) SCHOLARSHIPS :

  • Offer scholarships to students in universities ( atleast 500$)
  • Have a page to list out the necessary requirements by students
  • Pitch this to edu websites 
  • Search for any websites that list out scholarships.

  • Save

Download Backlink Strategy List

Read this guide on the go. Download Offline!

It consist of a huge list of strategies that you can use now get more backlinks!
FREE DOWNLOAD

Send download link to:

I confirm that I have read and agree to the Privacy Policy.

Subscribe to get exclusive content and recommendations every month. You can unsubscribe anytime.

CONTENT TYPE THAT WORKS BEST FOR BACK-LINK BUILDING :

NEWSJACKING:

Let’s say something important- Issue/problem happened in your industry

Do 

  • Detailed analysis : once the dust has settled down, do this
  • Delayed recap : Get a recap of all the things that happened.

 INTERACTIVE CONTENT 

( Need developer and a designer)

Why people would share / link to us?

  • Interactive content is rare
  • Interactive content requires alot of work to do
  • Looks better 
  • People like it.

EXPERT ROUNDUPS :

  • Basically : You get all the experts opinions on a single subject matter 
  • Compile them all together and have it in a page.
  • Its a strong content type : Gets you more shares and links

“niche” + expert roundups

ULTIMATE LISTS:

  • People love a huge list that they could use. 
  • Have a huge list of tips and strategies that they could use 
  • Needs to be 3x longer than what’s out there.

LIST OF STATS:

  • Example : 39 Fascinating stats about “XXX”
  • Bloggers usually search for such stats and they link back to you when they use the stats from your page.

CONTRARIAN CONTENT:

  • This by itself would stack up loads of social shares and Backlinks
  • See what everyone in your niche agrees upon and then call it a myth!

SURVEYS:

You can run your own surveys And publish the data obtained

If your findings are 

CO BRANDED CONTENT:

  • Join with an influencer/ organisation n create content
  • More social reach
  • More link opportunities.

CURATE CONTENT:

EGO- BAIT:

  • people like to look good
  • So feature someone : Make em look positive 
  • They’ll share and link to it!

EMOTIONAL CONTENT:

  • These gets shared more 
  • Humor can work as linkbait
  • “list of industry jokes”
  • They gets shared alot too.

 BE THE FIRST : ( REVIEW SOMETHING NEW )

Be the first to cover/ Analyze a hot story 

  • HOT STORY:
  • An update
  • An Incident

CASE STUDIES:

  • Case Studies can be used as proofs → people link out to proofs!

CALENDAR GUIDES

  • Calendar guides are easier to refer and is very valuable.

CHARTS AND GRAPHS :

  • Charts and graphs → other bloggers embed in their blog : Give you a link back to your study.

DEBUNK MYTHS:

  • DEBUNK any myths in the industry and get loads of links!

QUOTABLE TEXT:/ COIN NEW TERM :

  • Like GaryV telling ” Marketers ruin everything”
  • If you create such a popular quote : Check if anyone else is using it.
  • If so, ask them to give you a link 🙂

TIMELY / SEASONAL CONTENT:

  • Valentine’s Day to Christmas to Halloween 
  • Release content related to that time 

PRODUCT/ SERVICE/ TOOL COMPARISON:

This can fetch you loads of links.

QUIZZES :

  • People like taking and sharing quizzes!

TRANSCRIBE CONTENT

  • Find bloggers/ podcasters who don’t transcribe their own content
  • You do it professionally and send it to them.

WEBINARS 

  • Webinars are a good way to grow email lists
  • If you have a huge page containing alot of webinars, it’ll become a link magnet.

SHOCKING VIDEOS:

  • This comes under viral marketing
  • Like ” Does it blend” video.

MAPS:

  • Maps are strong visual content
  • Can add stats
  • People will use you maps and then link back to you!

DRAWING AND ILLUSTRATIONS:

  • They gets shared very well
  • “How rankbran works” : Good content : More sharing.

INFOGRAPHICS :

GLOSSARY OF INDUSTRY TERMS:

This is considered as a very useful resource as well.

RECAPS OF EVENTS

Have possibilities of getting backlinks



ADDITIONAL TIP:

Find email address :

  • Use hunter.io
  • Right click : Page source → Author.

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