EMAIL LEADS GENERATION | COMPLETE GUIDE

email marketing
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Some Facts :

  • It is 5 times harder to get a new customer than to retain a old one!
  • Each of your customer receives 121 emails everyday.

TABLE OF CONTENT:

LEAD GENERATION METHODS:

  • OFFER’S/ GIVEAWAYS:
    • GIVEAWAY CONTENT AFTER LONG BLOG POST:
    • EMAIL AUTOMATED COURSES:
    • VIDEO EMBED’S
    • WEBINARS
    • PHYSICAL STUFF
    • SERVICE FREE TRIAL (GIVEAWAY):
    • HOSTING EVENTS:
  • CREATE A COMMUNITY
  • ASK FOR IT:
    • SOCIAL MEDIA
    • TELEMARKETING :
    • CURRENT SUBSCRIBER’S
  • FROM OTHER CHANNEL’S
    • DO GUEST POST → DIRECTED TOWARDS (Giveaway) LANDING PAGE
    • BE ACTIVE ON FORUMS AND OTHER BLOGS (QUORA/REDDIT)

OPTIMIZE YOUR WEBSITE FOR COLLECTING LEAD’S

  • FULL PAGE POP-UP
  • SIDE BAR PROMPT
  • STICKY NAVIGATION
  • STICKY SIDEBAR’S 
  • EXIT INTENT
  • SPIN A WHEEL METHOD (GAMIFICATION)
  • INTRO COLLECTING METHOD:
  • MENTION MONEY METHOD:
  • SOCIAL PROOF:
  • TESTIMONIALS
  • EGO BAIT:
  • POPUP SURVEY’S
  • IN LINE : IN ANY ARTICLE:
  • LANDING PAGE FOR THE SOLE PURPOSE OF A GIVEAWAY:
  • CONTENT UPGRADE METHOD:
  • DOWNLOADABLE ARTICLE METHOD
  • SHARE FOR FULL VALUE:
  • HAVE “EMAIL ONLY” SPECIAL’S
  • LIVE CHATBOT’S
  • CHECKOUT PAGE COUPONS

ADDITIONAL TIPS

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LEAD GENERATION METHOD’S

1)OFFERS/ GIVEAWAYS:

GIVEAWAY CONTENT AFTER LONG BLOG POST:

Why give away only one piece of content? Why not 10? 15? 20? The more the better !

GIVEAWAY CONTENT AFTER LONG BLOG POST:
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CONTENT TYPES TO GIVE AWAY:

  • Checklist
  • Summary → With bonus points (Strategies) in the pdf! Works great!
  • Worksheet
  • Templates
  • Actiionable points

EMAIL AUTOMATED COURSES:

Email Automated courses / Any sort of e-learning would be extremely useful for you to collect leads

VIDEO EMBED’S:

VIDEO EMBED’S:
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WEBINARS:

  • In webinars, ask for email Id after the introduction
  • Have a guest (Celebrity/ Influencer) would get you 2x the results

PHYSICAL STUFF:

  • Shirts, stickers and whatnot!
  • Any kind of product that you can sell to your target audience

SERVICE FREE TRIAL (GIVEAWAY):

SERVICE FREE TRIAL (GIVEAWAY):
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HOSTING EVENTS:

  • Basically the event is like a giveaway for their email addresses
  • Get their Name’s and Email Adresses for registering!

2) CREATE A COMMUNITY: (FACEBOOK/ INSTAGRAM )

  • Create a community where people can engage with one another
  • Ask doubt’s and what not
  • Have a sign-up form in the community!

3) ASK FOR IT: 

SOCIAL MEDIA

  • You can ask for it in twitter, linkedin and in various forums
SOCIAL MEDIA
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TELE MARKETING :

If you interact with your viewer’s often, ask them if they want to join your email lists and list them out the value that we provide

CURRENT SUBSCRIBER’S

  • Ask your current subscriber’s to get more leads
  • And in return you offer them a discount!

4) FROM OTHER CHANNEL’S

DO GUEST POST → DIRECTED TOWARDS (Giveaway) LANDING PAGE

This would further generate more leads

DO GUEST POST → DIRECTED TOWARDS (Giveaway) LANDING PAGE
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BE ACTIVE ON FORUMS AND OTHER BLOGS (QUORA/REDDIT)

If you are active on quora and you have alot of views there, you can often link back to a landing page or a compelling page that would convert visitors into lead’s


OPTIMIZE YOUR WEBSITE FOR COLLECTING LEAD’S:

FULL PAGE POP-UP

FULL PAGE POP-UP
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SIDE BAR:

POPUPS
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STICKY NAVIGATION:

sticky navigation
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  • Sticky navigation will improve conversions

STICKY SIDEBAR’S 

POPUPS
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EXIT INTENT:

POPUPS
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SPIN A WHEEL METHOD (GAMIFICATION)

POPUPS
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INTRO COLLECTING METHOD:

  • Basically we show them the value→ All of it
  • The we prompt → “Get your bundle now”
POPUPS
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MENTION MONEY METHOD:

First few to sign up get’s “$2500 worth” courses for free

POPUPS
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SOCIAL PROOF:

POPUPS
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  • If 100k people subscribed to you, it probably means you are good.

TESTIMONIALS

Attach a little testimonial below the signup form : To let them know how good your content us

EGO BAIT:

POPUPS
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  • You can do these with pop-ups to get more emails
POPUPS
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POPUP SURVEY’S

POPUPS
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IN LINE : IN ANY ARTICLE:

IN LINE : IN ANY ARTICLE:
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LANDING PAGE FOR THE SOLE PURPOSE OF A GIVEAWAY:

  • If we have something of real value to give-away → Create a totally separate landing page for that

CONTENT UPGRADE METHOD:

CONTENT UPGRADE METHOD:
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DOWNLOADABLE ARTICLE METHOD:

  • Click here to download this article as PDF offer
  • Ask email address before downloading!

SHARE FOR FULL VALUE:

  • This is for our subscribers
  • Ask them to share so they can get full access
SHARE FOR FULL VALUE:
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HAVE “EMAIL ONLY” SPECIAL’S

A set of content need’s to be allocated only for your email subscriber’s!

LIVE CHAT’S

Real time chatbots can request email address to start a conversation with you

CHECKOUT PAGE COUPONS:

Check out page coupons can really increase the number of leads you have!


 

ADDITIONAL TIPS

BASIC GUIDELINES:

  • Subject : Clear and actionable
  • Email Copy : Stick to only one topic
    • Personalized copy : Write like you are writing to a friend
      • Add first name in subject line
      • Region specific information can help
      • Use personalized signature (Not your company)
  • Images : Eye Catchy – optimized for all devices
  • CTA : Must stand out
  • Timing : Please do experiment with this : Study says Tuesday 11AM is the best time
  • Segmentation:
    • Write different copies for the different segments based on their specific requirements.
  • Automation: (Make use of this)
    • AutoResponders : 
      • A set of emails that’s triggered by a certain action (Like downloading ebook)
    • WorkFlows:
      • Workflows have rules
        • Enrollment Criteria : Checking who qualifies to enter the workflow
        • Goal : Actions user take that should kick them out of the workflow
      • This is smarter than autoresponders! (Tracks users and understands their actions)

RELATED ARTICLES:

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Download your Email Marketing Ultimate List

Read this guide on the go. Download Offline!

It consist of a huge list of strategies that you can use now to increase your reach!
FREE DOWNLOAD

Send download link to:

I confirm that I have read and agree to the Privacy Policy.

Subscribe to get exclusive content and recommendations every month. You can unsubscribe anytime.

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