Growth Hacking Complete Playbook

growth hacking complete playbook
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  • What is growth hacking
    • Getting the maximum results with min time
    • When you start a company of a startup : The first thing they need is. Growth Hacker whose only true goal is growth.
    • Growth Hacker is a little different than a marketer as marketers has many goals!
    • Innovative way to find growth!

TABLE OF CONTENT

  • PRE LAUNCH BUZZ:HYPE MARKETING
    • PRELAUNCH EMAIL LIST:
      • HOST A GIVE AWAY AND PARTNER WITH INFLUEMCER!
      • HAVE A ONLINE COURSE AND GET EMAILS FOR FREE VIP AUDIT WAITLIST!
      • HAVE A LAUNCHING SOON PAGE : WITH REFERRAL PROGRAM:
      • SUBMIIT EMAIL FOR XX OFFER ON LAUNCH STRATEGY:
      • 1$ DEPOSIT STRATEGY:
      • GUEST POST ON POPULAR BLOGS
    • OTHER PRE LAUNCH BUZZ IDEAS:
      • CREATE HYPE : TEASE YOUR AUDIENCE
      • INFLUENCERS AND AFFILIATES
      • HOST AN EVENT BEFORE LAUNCH AND INVITE ALOT INFLUENCERS TO IT:
      • PRE LAUNCH OF PRODUCT : INVITATIONS ONLY:
  • BRAND PARTNERSHIPS :
    • PROMOTING EACH OTHER AS ADDED FEATURES: PRODUCTS THAT COMPLIMENT EACH OTHER
    • PARTNERED EVENTS:
    • CO-BRANDED PRODUCTS:
    • PARTNER WITH ASPIRING CELEBS:
    • PARTNERED CONTENT CO-CREATION:
    • BUNDLING PARTNERS PRODUCT IN PACKAGE:
    • PARTNERING FOR SOCIAL CAUSE:
  • REFERRAL MARKETING 
    • PRE-REQUISITE :
      • BUILD TRUST:
        • TESTIMONALS 
        • CASE STUDIES:
  • 1)MAKE THEM HAPPY!
    • PROVIDE VALUE AND “ASK FOR IT”
    • EXCELLENT CUSTOMER SERVICE:
    • MAKE THEM FEEL LIKE INSIDERS!
  • USE REFERRAL PROGRAMS
    • HOST EXCLUSIVE INVITATION ONLY EVENTS
    • GAMIFY AND MAKE IT A CONTEST:
    • SOCIAL CAUSE!
    • REFERRAL GIVEAWAYS:
    • TIE UP WITH COMPLIMENTARY BUSINESS 
    • EMPLOYEE REFERALS:
    • EMPLOYEE SALARY CREDIT:
  • NETWORKING AND COMMUNITIES:
    • BUILD RELATIONSHIPS
    • HOST AND ATTEND EVENTS AND CONFERENCES OFTEN!
    • BUILD A STRONG SOCIAL MEDIA COMMUNITY
    • WAYS TO GROW YOUR FACEBOOK GROUPS:
      • CROSS PROMOTE:
      • USE CONTEST:
      • FIND A WAY TO ADD INFLUENCER TO YOUR GROUP:
      • BE ACTIVE ON FORUMS LIKE QUORA:
      • REFERRAL GIVE AWAYS:
      • USE GATED CONTENT:
      • HAVE LINK IN NAVIGATION
      • INCLUDE IT IN YOUR EMAIL SIGNATURE:
      • LINK IT ON YOUR YOUTUBE CHANNEL : GATED CONTENT
      • USE PINTREST!
      • USE TWITTER:
      • WAY TO USE YOHR FACEBOOK GROUPS!
  • WRITE ABOUT WAYS TO GROW OTHER GROUPS AS WELL!
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PRE LAUNCH BUZZ:HYPE MARKETING

PRE-LAUNCH EMAIL LIST:

HOST A GIVE AWAY AND PARTNER WITH INFLUENCER!

  • Companies build upto 30,000 leads with single Giveaways!
    • First create something of extreme value! Maybe a ebook or a full book!
    • Or you can use influencers and other companies products in your giveaway
    • Strike a deal : Tell them you’ll share all the email you get from it.
    • To keep it clean, the first email to your list is : “Unsubscribe if you do not want emails about xxx”

HAVE A ONLINE COURSE AND GET EMAILS FOR FREE VIP AUDIT WAITLIST!

  • Again, your email list will grow!

HAVE A LAUNCHING SOON PAGE : WITH REFERRAL PROGRAM:

  • Think of this to be a game. They complete a challenge to win prizes
  • Refer to 5 friends and win a award then comes the next level
  • Refer to 20 friends and win an award.
  • This will quickly spread like wildfire!
  • Make it even more fun by tracking your progress and also show the progress of your referred friends!

SUBMIT EMAIL FOR XX OFFER ON LAUNCH STRATEGY:

  • Run a PRELAUNCH campaign with this idea :
  • Enter your email to join the offer list
  • People in this list gets offer that others don’t get!
  • If a person is interested in your idea, they will give you their email!

1$ DEPOSIT STRATEGY:

  • Similar to previous but it requires people to pull out their cards
  • First send them to the email collection page 
  • Why ask for money ?
    • This shows a stronger purchase intent than submitting emails
    • These people are 30x more likely to purchase!
  • Prerequisites : They need to trust your brand
  • And in return you need to give bigger offers for those in the deposited list
  • Also you can track these people and run look alike campaigns for them!
  • Then use this opportunity to invite them to your group ( FB or any other platform)

GUEST POST ON POPULAR BLOGS

  • You could write about your upcoming product or service on other popular blogs 
  • Or write about a topic related to your product/service and mention about your product/ service. And have a link to a landing page to learn more
    • Use this landing page to collect email addresses!


OTHER PRE LAUNCH BUZZ IDEAS:

CREATE HYPE : TEASE YOUR AUDIENCE

  • This is important!
  • Don’t give away the full idea of your product
  • Tease them with information without fully revealing what it is
  • Start with a grand title like ” This will revolutionise the industry”

INFLUENCERS AND AFFILIATES

  • Give them a free product or a free trial of your service and in return ask them to give a review or mention about the launch on the days leading up to it 
  • You can tease the audience with inside photos and just sneak peeks Nd other sutble stuff enough to make them curious!

HOST AN EVENT BEFORE LAUNCH AND INVITE A LOT INFLUENCER’S TO IT:

  • Make it exclusive and to be in a high end venue 
  • Or if you are a restaurant life industry, invite them to your restaurant for an unlimited meal. Go heavy on make them all look good!
  • All the influencers would post about the event aaand 
  • ” Ask them to do you a favor and go live atleast once during the event”
  • Or you go live and tag them all and they might just repost it in their stories
  • Either way, amazing reach!

PRE LAUNCH OF PRODUCT : INVITATIONS ONLY:

  • Have a PRE-LAUNCH offer of your new product
  • Invite your existing customer to buy
  • Also mention that this offer is only for people with invitations!
  • So they can invite and this will increase word of mouth significantly.


BRAND PARTNERSHIPS :

  • You can partner with companies in your niche

PROMOTING EACH OTHER AS ADDED FEATURES: PRODUCTS THAT COMPLIMENT EACH OTHER

  • And you can partner with companies in parallel niches that can support each other
    • Pottery barn and Sherwin Williams (Paints)
      • Pottery barn added a section to select matching paints with the furniture they buy 
      • This was a valuable added feature and a way to promote Sherwin Williams
    • How Flipboard and Airbnb partnered together!
    • Starbucks and Spotify:
      • All Starbucks employees get Spotify premium and they make playlists for the customers
      • These playlists can be accessed through Starbucks app.
      • Now two products compliment each other!

PARTNERED EVENTS:

  • Partner with brands that share the same value!
  • Red bull and Go- Pro were lifestyle brands and they both supported the same adventurous and extreme lifestyles.
  • They came together and launch sports events where Redhill used it’s reputation to sponsor these events andd Go- Pro captured these races!

CO-BRANDED PRODUCTS:

  • You can have co-branded products tooo. Marrying two classic brands to give a delicious experience that fans would love!
    • Taco Bell and Doritos: 
    • They came together and created a taco product and wrapped it up in a Doritos cover 
    • It was an extraordinary success!
    • Alexander Wang and H&M:
      • One serves high end customers and other creates cheaper products
      • They came together to create a product that meets somewhere in between!

PARTNER WITH ASPIRING CELEBS:

  • Kanye West and Adidas:
    • This shoe was extreme rarely rolled out and had high price tag hence giving the owners of this an amazing associated feel
    • Kanyes celeb status gave the buzz and he got an well established platform to build his personal brand!

PARTNERED CONTENT CO-CREATION:

  • Coming together to create content and promoting each other would be a amazing way to go with the partnership
    • BuzzFeed and animal society : They came together and created a content featuring a celeb ( Emma Watson) in which she answers questions about herself with a kitten in hand. 
    • Finally they said all the cats she held is up for adoption
    • This article created alot of buzz and it’s a win win for both of them!

BUNDLING PARTNERS PRODUCT IN PACKAGE:

  • Like a joint offer. 
  • You can bundle a unique product of your partner and sell it together!

PARTNERING FOR SOCIAL CAUSE:

  • Target and UNICEF: Target is a fitness tracking app and it said for every person completing fitness goals ,they would serve free food to people in need
  • This could increase use significantly!


REFERRAL MARKETING:

  • REFERAL MARKETING FACTS THAT WOULD SHOCK YOU:
    • 86% of B2B purchase decisions are through word of mouth
    • 75% of people have a conversation with their peers if they have concern/doubts over a product
    • 43% of people have no problem spending “more money” at the brand’s they are loyal to
    • 52.2% of small local businesses state that word of mouth is the most successful marketing tool for them
    • Referred customers have 47% more chances of buying your product again.

HOW TO GET REFERRALS:

This is basically increasing word of mouth!


PRE-REQUISITE :

  • People won’t share / refer about a company they don’t trust to their friends and families!
  • So we need to build trust

BUILD TRUST:

  • TESTIMONALS 
    • An average customer reads atleast 10 reviews before they can trust you
  • CASE STUDIES:
    • Of how you were able to solve a customer’s problems


1)MAKE THEM HAPPY!

PROVIDE VALUE AND “ASK FOR IT”

  • From your best customers ( The ones who does repeated purchases)
  • Ask for it in the right moment, the moment that you know that you have delivered value to them!
  • Guidelines:
    • Don’t ask for “referrals”. Ask for “Introductions”
    • Anddd you are asking them to help you by introducing to other people. Phrase it as seeking help
    • Go specific while asking. Mention the industry, salary range or job titles of the people you seek.
    • HubSpot recommends you ask for one recommendation per day

EXCELLENT CUSTOMER SERVICE:

  • Answer all their questions to leave them satisfied
  • Go an extra mile and meet their immediate needs
  • If you leave them happy, you have more chances of them talking about you to their friends!

MAKE THEM FEEL LIKE INSIDERS!

  • Form a insider community
  • Don’t let everyone in : it’s for the best of your customers
  • “Please don’t tell bar” is a bar in New York which has a entrance inside a phone booth. 
  • The secretive nature makes the customer feel special : Like they are insiders! And this by itself made it really popular!
  • Give them offers!
  • Examples :
    • Yogaworks: (Sign up student to enable REFERAL program)
      • Students can refer and if they join,they will get alot of benefits like free classes, extra hours and additional weekz


2) USE REFERRAL PROGRAMS!

  • Get your customer to refer you and in return they get a incentive : which they value

HOST EXCLUSIVE INVITATION ONLY EVENTS

  • Make sure the event feels very exclusive!
  • Invite your high level prospects to “high end venue”
  • This gives you an opportunity for asking introductions
  • And people are happy to invite their friends to an exclusive event in a high end venue!

GAMIFY AND MAKE IT A CONTEST:

  • Example : 
    • Bunkie life:
    • They gave people a chance to win $6000 bunkie
    • They had various level to this game and gave people points every time they completed a challenge!
    • You can have so many levels because your incentive is amazing AF!
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SOCIAL CAUSE!

  • Example:
  • Healthy Paws : It’s a pet insurance company and here’s the fact : Everytime we refer, a homeless dog or a cat would get a forever home
  • This gives people a sense of contribution towards the world!


REFERRAL GIVEAWAYS:

  • The easiest way to get referrals and leads!
  • Think about this like it’s a game : they need to get through a challenge to get a reward
  • The challenge is to refer to certain number of friends
  • Once they do that, they get a price and level goes up
  • To get through the challenge of this level they need to share to even more people!
  • Giveaways should be such that it attracts the target audience!
  • Examples :
    • Drop box ( Free part of product for referrer): They gave away upto 16GB worth of storage space to motivate people to refer more and more!
    • Lesson : Giveaway a integral part of your product/ service as INCENTIVES
  • Airbnb ( Money giveaway for REFERAL activity)
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  • Giving so much credit to the. Referrer for sharing
  • This increased revenue by 300 %
  • Thrive Cosmetics ( Various ways to earn point on both sides)
    • 1000 points or 10$offer for the first purchase of reffered person
    • 10$ off for you too
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  • Uber: ( Free credits on both ends)
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  • Uber gamified the hell out of this!!
  • They gave free credits to both the sides and gamified it by having progress bars!

TIE UP WITH COMPLIMENTARY BUSINESS 

    • Examples : 
    • Coke and McDonalds! Coke tied up with resitarants like McDonalds and Pizza hut to promote its product as the only drink Nd it clicked!
    • Insurance companies and banks!
    • Air conditioning companies promote stabilizers!

EMPLOYEE REFERRALS:

  • This can be done in many ways
  • If people buy products through your employee referral links : They get special discounts and the employee gets points
  • These points can either be cashed out of used as credit

EMPLOYEE SALARY CREDIT:.

  • Some companies like ITC give their employees $XX of their salary in credits that they can use to buy any of their companies product 
    • This might seem like the employees don’t have a choice but they would accept cause they get products anyways!

TIE UP WITH COMPLIMENTARY BUSINESS 



NETWORKING AND COMMUNITIES:

  • BUILD RELATIONSHIPS
    • Don’t stop at small conversations!
    • Just like how you have buyers persona have relationship persona : that gets you the most chances of connecting with someone!
  • HOST AND ATTEND EVENTS AND CONFERENCES OFTEN!
  • BUILD A STRONG SOCIAL MEDIA COMMUNITY


WAYS TO GROW YOUR FACEBOOK GROUPS:

CROSS PROMOTE:

  • Go to other similar Facebook groups 
  • Add value to them first and then genuinely promote yourself
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  • You can also message the admin for permission to promote each other
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  • USE CONTEST:
    • Tag to win contest
    • Share to win contest
    • Reward your top contributors with incentives and giveaways!
  • FIND A WAY TO ADD INFLUENCER TO YOUR GROUP:
    • Adding influencer to your group makes it more trustworthy and attractive
    • Ways to do it
      • Share their content in your page and hope they check out your group!
  • BE ACTIVE ON FORUMS LIKE QUORA:
    • When you answer alot of questions on quora, people would start requesting you answers and you can establish yourself as an industry leader!
    • Then all you have to do is link your resources and groups in your answers and you will get alot of visibility!
  • REFERAL GIVE AWAYS:
    • Add 10 friends to the group and get this course for free! 
    • Try to increase word of mouth!
  • USE GATED CONTENT:
    • This basically means : You promote about a free ebook or a guide or an article link on other social media platforms but the content is gated.
    • It means that people can only access it when they join your group!

  • HAVE LINK IN NAVIGATION
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  • Have such links by itself can drive alot of traffic into your groups!
  • INCLUDE IT IN YOUR EMAIL SIGNATURE:
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  • LINK IT ON YOUR YOUTUBE CHANNEL : GATED CONTENT
    • You can always use your YouTube channel to drive more traffic to your Facebook group!
  • USE PINTREST!
    • Create a infographic for your group : “Join us in XXX”
    • Add it to your popular board 
    • Place the link in PINTREST group boards that you use!
  • USE TWITTER:
  • Save
  • Add a photo and message as such and pin it in your profile!

  • Save

Download Growth Hacking Strategy List

Read this guide on the go. Download Offline!

It consist of a huge list of growth Hacking strategies that you can use to grow quick!
FREE DOWNLOAD

Send download link to:

I confirm that I have read and agree to the Privacy Policy.

Subscribe to get exclusive content and recommendations every month. You can unsubscribe anytime.

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