- What is growth hacking?
- Getting the maximum results with min time
- When you start a company of a startup : The first thing they need is. Growth Hacker whose only true goal is growth.
- Growth Hacker is a little different than a marketer as marketers has many goals!
- Innovative way to find growth!
TABLE OF CONTENT
- PRE LAUNCH BUZZ:HYPE MARKETING
- PRELAUNCH EMAIL LIST:
- HOST A GIVE AWAY AND PARTNER WITH INFLUEMCER!
- HAVE A ONLINE COURSE AND GET EMAILS FOR FREE VIP AUDIT WAITLIST!
- HAVE A LAUNCHING SOON PAGE : WITH REFERRAL PROGRAM:
- SUBMIIT EMAIL FOR XX OFFER ON LAUNCH STRATEGY:
- 1$ DEPOSIT STRATEGY:
- GUEST POST ON POPULAR BLOGS
- OTHER PRE LAUNCH BUZZ IDEAS:
- CREATE HYPE : TEASE YOUR AUDIENCE
- INFLUENCERS AND AFFILIATES
- HOST AN EVENT BEFORE LAUNCH AND INVITE ALOT INFLUENCERS TO IT:
- PRE LAUNCH OF PRODUCT : INVITATIONS ONLY:
- PRELAUNCH EMAIL LIST:
- BRAND PARTNERSHIPS :
- PROMOTING EACH OTHER AS ADDED FEATURES: PRODUCTS THAT COMPLIMENT EACH OTHER
- PARTNERED EVENTS:
- CO-BRANDED PRODUCTS:
- PARTNER WITH ASPIRING CELEBS:
- PARTNERED CONTENT CO-CREATION:
- BUNDLING PARTNERS PRODUCT IN PACKAGE:
- PARTNERING FOR SOCIAL CAUSE:
- REFERRAL MARKETING
- PRE-REQUISITE :
- BUILD TRUST:
- TESTIMONALS
- CASE STUDIES:
- BUILD TRUST:
- PRE-REQUISITE :
- 1)MAKE THEM HAPPY!
- PROVIDE VALUE AND “ASK FOR IT”
- EXCELLENT CUSTOMER SERVICE:
- MAKE THEM FEEL LIKE INSIDERS!
- USE REFERRAL PROGRAMS
- HOST EXCLUSIVE INVITATION ONLY EVENTS
- GAMIFY AND MAKE IT A CONTEST:
- SOCIAL CAUSE!
- REFERRAL GIVEAWAYS:
- TIE UP WITH COMPLIMENTARY BUSINESS
- EMPLOYEE REFERALS:
- EMPLOYEE SALARY CREDIT:
- NETWORKING AND COMMUNITIES:
- BUILD RELATIONSHIPS
- HOST AND ATTEND EVENTS AND CONFERENCES OFTEN!
- BUILD A STRONG SOCIAL MEDIA COMMUNITY
- WAYS TO GROW YOUR FACEBOOK GROUPS:
- CROSS PROMOTE:
- USE CONTEST:
- FIND A WAY TO ADD INFLUENCER TO YOUR GROUP:
- BE ACTIVE ON FORUMS LIKE QUORA:
- REFERRAL GIVE AWAYS:
- USE GATED CONTENT:
- HAVE LINK IN NAVIGATION
- INCLUDE IT IN YOUR EMAIL SIGNATURE:
- LINK IT ON YOUR YOUTUBE CHANNEL : GATED CONTENT
- USE PINTREST!
- USE TWITTER:
- WAY TO USE YOHR FACEBOOK GROUPS!
- WRITE ABOUT WAYS TO GROW OTHER GROUPS AS WELL!

Download Growth Hacking Strategy List
It consist of a huge list of growth Hacking strategies that you can use to grow quick!
Send download link to:
PRE LAUNCH BUZZ:HYPE MARKETING
PRE-LAUNCH EMAIL LIST:
HOST A GIVE AWAY AND PARTNER WITH INFLUENCER!
- Companies build upto 30,000 leads with single Giveaways!
- First create something of extreme value! Maybe a ebook or a full book!
- Or you can use influencers and other companies products in your giveaway
- Strike a deal : Tell them you’ll share all the email you get from it.
- To keep it clean, the first email to your list is : “Unsubscribe if you do not want emails about xxx”
HAVE A ONLINE COURSE AND GET EMAILS FOR FREE VIP AUDIT WAITLIST!
- Again, your email list will grow!
HAVE A LAUNCHING SOON PAGE : WITH REFERRAL PROGRAM:
- Think of this to be a game. They complete a challenge to win prizes
- Refer to 5 friends and win a award then comes the next level
- Refer to 20 friends and win an award.
- This will quickly spread like wildfire!
- Make it even more fun by tracking your progress and also show the progress of your referred friends!
SUBMIT EMAIL FOR XX OFFER ON LAUNCH STRATEGY:
- Run a PRELAUNCH campaign with this idea :
- Enter your email to join the offer list
- People in this list gets offer that others don’t get!
- If a person is interested in your idea, they will give you their email!
1$ DEPOSIT STRATEGY:
- Similar to previous but it requires people to pull out their cards
- First send them to the email collection page
- Why ask for money ?
- This shows a stronger purchase intent than submitting emails
- These people are 30x more likely to purchase!
- Prerequisites : They need to trust your brand
- And in return you need to give bigger offers for those in the deposited list
- Also you can track these people and run look alike campaigns for them!
- Then use this opportunity to invite them to your group ( FB or any other platform)
GUEST POST ON POPULAR BLOGS
- You could write about your upcoming product or service on other popular blogs
- Or write about a topic related to your product/service and mention about your product/ service. And have a link to a landing page to learn more
- Use this landing page to collect email addresses!
OTHER PRE LAUNCH BUZZ IDEAS:
CREATE HYPE : TEASE YOUR AUDIENCE
- This is important!
- Don’t give away the full idea of your product
- Tease them with information without fully revealing what it is
- Start with a grand title like ” This will revolutionise the industry”
INFLUENCERS AND AFFILIATES
- Give them a free product or a free trial of your service and in return ask them to give a review or mention about the launch on the days leading up to it
- You can tease the audience with inside photos and just sneak peeks Nd other sutble stuff enough to make them curious!
HOST AN EVENT BEFORE LAUNCH AND INVITE A LOT INFLUENCER’S TO IT:
- Make it exclusive and to be in a high end venue
- Or if you are a restaurant life industry, invite them to your restaurant for an unlimited meal. Go heavy on make them all look good!
- All the influencers would post about the event aaand
- ” Ask them to do you a favor and go live atleast once during the event”
- Or you go live and tag them all and they might just repost it in their stories
- Either way, amazing reach!
PRE LAUNCH OF PRODUCT : INVITATIONS ONLY:
- Have a PRE-LAUNCH offer of your new product
- Invite your existing customer to buy
- Also mention that this offer is only for people with invitations!
- So they can invite and this will increase word of mouth significantly.
BRAND PARTNERSHIPS :
- You can partner with companies in your niche
PROMOTING EACH OTHER AS ADDED FEATURES: PRODUCTS THAT COMPLIMENT EACH OTHER
- And you can partner with companies in parallel niches that can support each other
- Pottery barn and Sherwin Williams (Paints)
- Pottery barn added a section to select matching paints with the furniture they buy
- This was a valuable added feature and a way to promote Sherwin Williams
- How Flipboard and Airbnb partnered together!
- Starbucks and Spotify:
- All Starbucks employees get Spotify premium and they make playlists for the customers
- These playlists can be accessed through Starbucks app.
- Now two products compliment each other!
- Pottery barn and Sherwin Williams (Paints)
PARTNERED EVENTS:
- Partner with brands that share the same value!
- Red bull and Go- Pro were lifestyle brands and they both supported the same adventurous and extreme lifestyles.
- They came together and launch sports events where Redhill used it’s reputation to sponsor these events andd Go- Pro captured these races!
CO-BRANDED PRODUCTS:
- You can have co-branded products tooo. Marrying two classic brands to give a delicious experience that fans would love!
- Taco Bell and Doritos:
- They came together and created a taco product and wrapped it up in a Doritos cover
- It was an extraordinary success!
- Alexander Wang and H&M:
- One serves high end customers and other creates cheaper products
- They came together to create a product that meets somewhere in between!
PARTNER WITH ASPIRING CELEBS:
- Kanye West and Adidas:
- This shoe was extreme rarely rolled out and had high price tag hence giving the owners of this an amazing associated feel
- Kanyes celeb status gave the buzz and he got an well established platform to build his personal brand!
PARTNERED CONTENT CO-CREATION:
- Coming together to create content and promoting each other would be a amazing way to go with the partnership
- BuzzFeed and animal society : They came together and created a content featuring a celeb ( Emma Watson) in which she answers questions about herself with a kitten in hand.
- Finally they said all the cats she held is up for adoption
- This article created alot of buzz and it’s a win win for both of them!
BUNDLING PARTNERS PRODUCT IN PACKAGE:
- Like a joint offer.
- You can bundle a unique product of your partner and sell it together!
PARTNERING FOR SOCIAL CAUSE:
- Target and UNICEF: Target is a fitness tracking app and it said for every person completing fitness goals ,they would serve free food to people in need
- This could increase use significantly!
REFERRAL MARKETING:
- REFERAL MARKETING FACTS THAT WOULD SHOCK YOU:
- 86% of B2B purchase decisions are through word of mouth
- 75% of people have a conversation with their peers if they have concern/doubts over a product
- 43% of people have no problem spending “more money” at the brand’s they are loyal to
- 52.2% of small local businesses state that word of mouth is the most successful marketing tool for them
- Referred customers have 47% more chances of buying your product again.
HOW TO GET REFERRALS:
This is basically increasing word of mouth!
PRE-REQUISITE :
- People won’t share / refer about a company they don’t trust to their friends and families!
- So we need to build trust
BUILD TRUST:
- TESTIMONALS
- An average customer reads atleast 10 reviews before they can trust you
- CASE STUDIES:
- Of how you were able to solve a customer’s problems
1)MAKE THEM HAPPY!
PROVIDE VALUE AND “ASK FOR IT”
- From your best customers ( The ones who does repeated purchases)
- Ask for it in the right moment, the moment that you know that you have delivered value to them!
- Guidelines:
- Don’t ask for “referrals”. Ask for “Introductions”
- Anddd you are asking them to help you by introducing to other people. Phrase it as seeking help
- Go specific while asking. Mention the industry, salary range or job titles of the people you seek.
- HubSpot recommends you ask for one recommendation per day
EXCELLENT CUSTOMER SERVICE:
- Answer all their questions to leave them satisfied
- Go an extra mile and meet their immediate needs
- If you leave them happy, you have more chances of them talking about you to their friends!
MAKE THEM FEEL LIKE INSIDERS!
- Form a insider community
- Don’t let everyone in : it’s for the best of your customers
- “Please don’t tell bar” is a bar in New York which has a entrance inside a phone booth.
- The secretive nature makes the customer feel special : Like they are insiders! And this by itself made it really popular!
- Give them offers!
- Examples :
- Yogaworks: (Sign up student to enable REFERAL program)
- Students can refer and if they join,they will get alot of benefits like free classes, extra hours and additional weekz
- Yogaworks: (Sign up student to enable REFERAL program)
2) USE REFERRAL PROGRAMS!
- Get your customer to refer you and in return they get a incentive : which they value
HOST EXCLUSIVE INVITATION ONLY EVENTS
- Make sure the event feels very exclusive!
- Invite your high level prospects to “high end venue”
- This gives you an opportunity for asking introductions
- And people are happy to invite their friends to an exclusive event in a high end venue!
GAMIFY AND MAKE IT A CONTEST:
- Example :
- Bunkie life:
- They gave people a chance to win $6000 bunkie
- They had various level to this game and gave people points every time they completed a challenge!
- You can have so many levels because your incentive is amazing AF!
SOCIAL CAUSE!
- Example:
- Healthy Paws : It’s a pet insurance company and here’s the fact : Everytime we refer, a homeless dog or a cat would get a forever home
- This gives people a sense of contribution towards the world!
REFERRAL GIVEAWAYS:
- The easiest way to get referrals and leads!
- Think about this like it’s a game : they need to get through a challenge to get a reward
- The challenge is to refer to certain number of friends
- Once they do that, they get a price and level goes up
- To get through the challenge of this level they need to share to even more people!
- Giveaways should be such that it attracts the target audience!
- Examples :
- Drop box ( Free part of product for referrer): They gave away upto 16GB worth of storage space to motivate people to refer more and more!
- Lesson : Giveaway a integral part of your product/ service as INCENTIVES
- Airbnb ( Money giveaway for REFERAL activity)
- Giving so much credit to the. Referrer for sharing
- This increased revenue by 300 %
- Thrive Cosmetics ( Various ways to earn point on both sides)
- 1000 points or 10$offer for the first purchase of reffered person
- 10$ off for you too
- Uber: ( Free credits on both ends)
- Uber gamified the hell out of this!!
- They gave free credits to both the sides and gamified it by having progress bars!
TIE UP WITH COMPLIMENTARY BUSINESS
- Examples :
- Coke and McDonalds! Coke tied up with resitarants like McDonalds and Pizza hut to promote its product as the only drink Nd it clicked!
- Insurance companies and banks!
- Air conditioning companies promote stabilizers!
EMPLOYEE REFERRALS:
- This can be done in many ways
- If people buy products through your employee referral links : They get special discounts and the employee gets points
- These points can either be cashed out of used as credit
EMPLOYEE SALARY CREDIT:.
- Some companies like ITC give their employees $XX of their salary in credits that they can use to buy any of their companies product
- This might seem like the employees don’t have a choice but they would accept cause they get products anyways!
TIE UP WITH COMPLIMENTARY BUSINESS
NETWORKING AND COMMUNITIES:
- BUILD RELATIONSHIPS
- Don’t stop at small conversations!
- Just like how you have buyers persona have relationship persona : that gets you the most chances of connecting with someone!
- HOST AND ATTEND EVENTS AND CONFERENCES OFTEN!
- BUILD A STRONG SOCIAL MEDIA COMMUNITY
WAYS TO GROW YOUR FACEBOOK GROUPS:
CROSS PROMOTE:
- Go to other similar Facebook groups
- Add value to them first and then genuinely promote yourself
- You can also message the admin for permission to promote each other
- USE CONTEST:
- Tag to win contest
- Share to win contest
- Reward your top contributors with incentives and giveaways!
- FIND A WAY TO ADD INFLUENCER TO YOUR GROUP:
- Adding influencer to your group makes it more trustworthy and attractive
- Ways to do it
- Share their content in your page and hope they check out your group!
- BE ACTIVE ON FORUMS LIKE QUORA:
- When you answer alot of questions on quora, people would start requesting you answers and you can establish yourself as an industry leader!
- Then all you have to do is link your resources and groups in your answers and you will get alot of visibility!
- REFERAL GIVE AWAYS:
- Add 10 friends to the group and get this course for free!
- Try to increase word of mouth!
- USE GATED CONTENT:
- This basically means : You promote about a free ebook or a guide or an article link on other social media platforms but the content is gated.
- It means that people can only access it when they join your group!
- HAVE LINK IN NAVIGATION
- Have such links by itself can drive alot of traffic into your groups!
- INCLUDE IT IN YOUR EMAIL SIGNATURE:
- LINK IT ON YOUR YOUTUBE CHANNEL : GATED CONTENT
- You can always use your YouTube channel to drive more traffic to your Facebook group!
- USE PINTREST!
- Create a infographic for your group : “Join us in XXX”
- Add it to your popular board
- Place the link in PINTREST group boards that you use!
- USE TWITTER:
- Add a photo and message as such and pin it in your profile!

Download Growth Hacking Strategy List
It consist of a huge list of growth Hacking strategies that you can use to grow quick!
Send download link to:
Liked the Growth Hacking Complete Playbook? Get your hands on the “Complete Digital marketing Guide!”