Growth Hacking Complete Playbook

• What is growth hacking? 
  • Getting the maximum results with min time
  • When you start a company of a startup : The first thing they need is. Growth Hacker whose only true goal is growth.
  • Growth Hacker is a little different than a marketer as marketers has many goals!
  • Innovative way to find growth!

• WRITE ABOUT WAYS TO GROW OTHER GROUPS AS WELL!

PRE-LAUNCH EMAIL LIST:

HOST A GIVE AWAY AND PARTNER WITH INFLUENCER!

• Companies build upto 30,000 leads with single Giveaways!
  • First create something of extreme value! Maybe a ebook or a full book!
  • Or you can use influencers and other companies products in your giveaway
  • Strike a deal : Tell them you’ll share all the email you get from it.
  • To keep it clean, the first email to your list is : “Unsubscribe if you do not want emails about xxx”

HAVE A ONLINE COURSE AND GET EMAILS FOR FREE VIP AUDIT WAITLIST!

• Again, your email list will grow!

HAVE A LAUNCHING SOON PAGE : WITH REFERRAL PROGRAM:

• Think of this to be a game. They complete a challenge to win prizes
• Refer to 5 friends and win a award then comes the next level
• Refer to 20 friends and win an award.
• This will quickly spread like wildfire!
• Make it even more fun by tracking your progress and also show the progress of your referred friends!

SUBMIT EMAIL FOR XX OFFER ON LAUNCH STRATEGY:

• Run a PRELAUNCH campaign with this idea :
• Enter your email to join the offer list
• People in this list gets offer that others don’t get!
• If a person is interested in your idea, they will give you their email!

1$ DEPOSIT STRATEGY:

• Similar to previous but it requires people to pull out their cards
• First send them to the email collection page 
• Why ask for money ?
  • This shows a stronger purchase intent than submitting emails
  • These people are 30x more likely to purchase!
• Prerequisites : They need to trust your brand
• And in return you need to give bigger offers for those in the deposited list
• Also you can track these people and run look alike campaigns for them!
• Then use this opportunity to invite them to your group ( FB or any other platform)

GUEST POST ON POPULAR BLOGS

• You could write about your upcoming product or service on other popular blogs 
• Or write about a topic related to your product/service and mention about your product/ service. And have a link to a landing page to learn more
  • Use this landing page to collect email addresses!

CREATE HYPE : TEASE YOUR AUDIENCE

• This is important!
• Don’t give away the full idea of your product
• Tease them with information without fully revealing what it is
• Start with a grand title like ” This will revolutionise the industry”

INFLUENCERS AND AFFILIATES

• Give them a free product or a free trial of your service and in return ask them to give a review or mention about the launch on the days leading up to it 
• You can tease the audience with inside photos and just sneak peeks Nd other sutble stuff enough to make them curious!

HOST AN EVENT BEFORE LAUNCH AND INVITE A LOT INFLUENCER’S TO IT:

• Make it exclusive and to be in a high end venue 
• Or if you are a restaurant life industry, invite them to your restaurant for an unlimited meal. Go heavy on make them all look good!
• All the influencers would post about the event aaand 
• ” Ask them to do you a favor and go live atleast once during the event”
• Or you go live and tag them all and they might just repost it in their stories
• Either way, amazing reach!

PRE LAUNCH OF PRODUCT : INVITATIONS ONLY:

• Have a PRE-LAUNCH offer of your new product
• Invite your existing customer to buy
• Also mention that this offer is only for people with invitations!
• So they can invite and this will increase word of mouth significantly.

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• You can partner with companies in your niche

PROMOTING EACH OTHER AS ADDED FEATURES: PRODUCTS THAT COMPLIMENT EACH OTHER

• And you can partner with companies in parallel niches that can support each other
  • Pottery barn and Sherwin Williams (Paints)
    • Pottery barn added a section to select matching paints with the furniture they buy 
    • This was a valuable added feature and a way to promote Sherwin Williams
  • How Flipboard and Airbnb partnered together!
  • Starbucks and Spotify:
    • All Starbucks employees get Spotify premium and they make playlists for the customers
    • These playlists can be accessed through Starbucks app.
    • Now two products compliment each other!

PARTNERED EVENTS:

• Partner with brands that share the same value!
• Red bull and Go- Pro were lifestyle brands and they both supported the same adventurous and extreme lifestyles.
• They came together and launch sports events where Redhill used it’s reputation to sponsor these events andd Go- Pro captured these races!

CO-BRANDED PRODUCTS:

• You can have co-branded products tooo. Marrying two classic brands to give a delicious experience that fans would love!
  • Taco Bell and Doritos: 
  • They came together and created a taco product and wrapped it up in a Doritos cover 
  • It was an extraordinary success!
  • Alexander Wang and H&M:
    • One serves high end customers and other creates cheaper products
    • They came together to create a product that meets somewhere in between!

PARTNER WITH ASPIRING CELEBS:

• Kanye West and Adidas:
  • This shoe was extreme rarely rolled out and had high price tag hence giving the owners of this an amazing associated feel
  • Kanyes celeb status gave the buzz and he got an well established platform to build his personal brand!

PARTNERED CONTENT CO-CREATION:

• Coming together to create content and promoting each other would be a amazing way to go with the partnership
  • BuzzFeed and animal society : They came together and created a content featuring a celeb ( Emma Watson) in which she answers questions about herself with a kitten in hand. 
  • Finally they said all the cats she held is up for adoption
  • This article created alot of buzz and it’s a win win for both of them!

BUNDLING PARTNERS PRODUCT IN PACKAGE:

• Like a joint offer. 
• You can bundle a unique product of your partner and sell it together!

PARTNERING FOR SOCIAL CAUSE:

• Target and UNICEF: Target is a fitness tracking app and it said for every person completing fitness goals ,they would serve free food to people in need
• This could increase use significantly!

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• REFERAL MARKETING FACTS THAT WOULD SHOCK YOU:
  • 86% of B2B purchase decisions are through word of mouth
  • 75% of people have a conversation with their peers if they have concern/doubts over a product
  • 43% of people have no problem spending “more money” at the brand’s they are loyal to
  • 52.2% of small local businesses state that word of mouth is the most successful marketing tool for them
  • Referred customers have 47% more chances of buying your product again.

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HOW TO GET REFERRALS:

This is basically increasing word of mouth!

• People won’t share / refer about a company they don’t trust to their friends and families!
• So we need to build trust

BUILD TRUST:

• TESTIMONALS 
  • An average customer reads atleast 10 reviews before they can trust you

• CASE STUDIES:
  • Of how you were able to solve a customer’s problems

PROVIDE VALUE AND “ASK FOR IT”

• From your best customers ( The ones who does repeated purchases)
• Ask for it in the right moment, the moment that you know that you have delivered value to them!
• Guidelines:
  • Don’t ask for “referrals”. Ask for “Introductions”
  • Anddd you are asking them to help you by introducing to other people. Phrase it as seeking help
  • Go specific while asking. Mention the industry, salary range or job titles of the people you seek.
  • HubSpot recommends you ask for one recommendation per day

EXCELLENT CUSTOMER SERVICE:

• Answer all their questions to leave them satisfied
• Go an extra mile and meet their immediate needs
• If you leave them happy, you have more chances of them talking about you to their friends!

MAKE THEM FEEL LIKE INSIDERS!

• Form a insider community
• Don’t let everyone in : it’s for the best of your customers
• “Please don’t tell bar” is a bar in New York which has a entrance inside a phone booth. 
• The secretive nature makes the customer feel special : Like they are insiders! And this by itself made it really popular!
• Give them offers!

• Examples :
  • Yogaworks: (Sign up student to enable REFERAL program)
    • Students can refer and if they join,they will get alot of benefits like free classes, extra hours and additional weekz

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• Get your customer to refer you and in return they get a incentive : which they value

HOST EXCLUSIVE INVITATION ONLY EVENTS

• Make sure the event feels very exclusive!
• Invite your high level prospects to “high end venue”
• This gives you an opportunity for asking introductions
• And people are happy to invite their friends to an exclusive event in a high end venue!

GAMIFY AND MAKE IT A CONTEST:

• Example : 
  • Bunkie life:
  • They gave people a chance to win $6000 bunkie
  • They had various level to this game and gave people points every time they completed a challenge!
  • You can have so many levels because your incentive is amazing AF!

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SOCIAL CAUSE!

• Example:
• Healthy Paws : It’s a pet insurance company and here’s the fact : Everytime we refer, a homeless dog or a cat would get a forever home
• This gives people a sense of contribution towards the world!

• The easiest way to get referrals and leads!
• Think about this like it’s a game : they need to get through a challenge to get a reward
• The challenge is to refer to certain number of friends
• Once they do that, they get a price and level goes up
• To get through the challenge of this level they need to share to even more people!
• Giveaways should be such that it attracts the target audience!

• Airbnb ( Money giveaway for REFERAL activity)

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• Giving so much credit to the. Referrer for sharing
• This increased revenue by 300 %

• Thrive Cosmetics ( Various ways to earn point on both sides)
  • 1000 points or 10$offer for the first purchase of reffered person
  • 10$ off for you too

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• Uber: ( Free credits on both ends)

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• Uber gamified the hell out of this!!
• They gave free credits to both the sides and gamified it by having progress bars!

TIE UP WITH COMPLIMENTARY BUSINESS 

• • Examples : 
  • Coke and McDonalds! Coke tied up with resitarants like McDonalds and Pizza hut to promote its product as the only drink Nd it clicked!
  • Insurance companies and banks!
  • Air conditioning companies promote stabilizers!

EMPLOYEE REFERRALS:

• This can be done in many ways
• If people buy products through your employee referral links : They get special discounts and the employee gets points
• These points can either be cashed out of used as credit

EMPLOYEE SALARY CREDIT:.

• Some companies like ITC give their employees $XX of their salary in credits that they can use to buy any of their companies product 
  • This might seem like the employees don’t have a choice but they would accept cause they get products anyways!

TIE UP WITH COMPLIMENTARY BUSINESS 

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• BUILD RELATIONSHIPS
  • Don’t stop at small conversations!
  • Just like how you have buyers persona have relationship persona : that gets you the most chances of connecting with someone!

• HOST AND ATTEND EVENTS AND CONFERENCES OFTEN!

• BUILD A STRONG SOCIAL MEDIA COMMUNITY

CROSS PROMOTE:

• Go to other similar Facebook groups 
• Add value to them first and then genuinely promote yourself

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• You can also message the admin for permission to promote each other

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• USE CONTEST:
  • Tag to win contest
  • Share to win contest
  • Reward your top contributors with incentives and giveaways!

• FIND A WAY TO ADD INFLUENCER TO YOUR GROUP:
  • Adding influencer to your group makes it more trustworthy and attractive
  • Ways to do it
    • Share their content in your page and hope they check out your group!

• BE ACTIVE ON FORUMS LIKE QUORA:
  • When you answer alot of questions on quora, people would start requesting you answers and you can establish yourself as an industry leader!
  • Then all you have to do is link your resources and groups in your answers and you will get alot of visibility!

• REFERAL GIVE AWAYS:
  • Add 10 friends to the group and get this course for free! 
  • Try to increase word of mouth!

• USE GATED CONTENT:
  • This basically means : You promote about a free ebook or a guide or an article link on other social media platforms but the content is gated.
  • It means that people can only access it when they join your group!

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• HAVE LINK IN NAVIGATION

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• Have such links by itself can drive alot of traffic into your groups!

• INCLUDE IT IN YOUR EMAIL SIGNATURE:

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• LINK IT ON YOUR YOUTUBE CHANNEL : GATED CONTENT
  • You can always use your YouTube channel to drive more traffic to your Facebook group!

• USE PINTREST!
  • Create a infographic for your group : “Join us in XXX”
  • Add it to your popular board 
  • Place the link in PINTREST group boards that you use!

• USE TWITTER:

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• Add a photo and message as such and pin it in your profile!

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