Organic Social Media Marketing Strategies

Getting organic reach online has become extremely tough these days because the social media platforms want us to spend money on ads!

So, I was wondering how one could actually get significant reach and following organically and started researching!

Here’s a list of practical strategies that actually works!

Heres a fact : 61% of people tell their friends and family about their positive experience with a brand 

• • Brand takeovers can be valuable to both of brands
  • Tips:
    • Make irresistible content like this :
    • Don’t be too promotional 
    • Show personality
    • Add value!

• • Engagement is key to growth
  • Everytime you comment, they would probably visit your profile page
  • Now make your profile page attractive and sharable enough so they can promote/buy/ share your content

• Find similar people
• Comment on their photos and interact → build relationships
• Here’s a thing : People engage with you better if you had atleast one good conversation with them in the near past
• So have an appropriate conversation 

• Go follow cold customers. 
• Maybe even like their content
• You might have around 1-10% follow backs if you target right!

INFLUENCER INTERVIEW

• Repost their content
• If they have a blog, engage there more
• Genuinely appreciate their work
• When you interview them, they have more chances of reposting it in their profile!

HIJACK INFLUENCERS FOLLOWING:

• This basically means, you use these bots to follow, like and comment on all the users engaging with the influencer!
• Neil Patel actually recommends you to do this manually
•  To follow, like and comment (on three photos) on the followers of influencers

EMBED YOUR SOCIAL MEDIA POST ON AN INFLUECER’S BLOG:

• This could drive alot of traffic to your social media profile.
• All you have to do is to develop a good relationship with an influencer!

• Again, use these to engage and build relationships
• Join a conversation : be valuable.

FORUM GROWTH CONTEST:

• Forums are you best way to retain your customers and audience!
• So when we run campaigns promoting offers : we get alot of DMs and comments about our brand and the product
• Add them to a group
  • WhatsApp
  • Facebook
  • Instagram
  • Anywhere!
• Now, to grow the following here:Use contests :Ask them to tag three people who are a biggest fan of the product niche you use 
  • Let there be a competition of some sort! 
  • Go through the entire contest video to check out which works well for you!

• The basic idea is : Make them your brand advocates!
• How to do this?
  • Identify employees with good social following!
  • Identify employees with strong social behavior
  • Launch a contest
    • Persuade them to share companies content
    • The one with best engagement outcome! 

Instead of trying to gain new customers – Use your old customers. Brand advocates are fans who already share you content and are 82% more likely to share your content.

• Find people who are already sharing your content ( Fans)
• what motivates them?
  • Solve problems? Get offers? Give them that

CREATE A PLAN FOR THEM:

• Promoter of the week: ( Implies we need to create 3- 6 posts per week)
  • Give rewards to promoter of the week ( ½ Kg for free)
• Create a group for brand advocates :Purpose: Brand advocates get offers than normal audience won’t.
  • Remember to give them freedom to share whatever content they want.
  • Imagine our brand advocates to be representation of our target audience n we can get feedbacks and ideas from them
  • N they share our content for free
•  Reach out to them 
  • Reply to comments, messages
  • Reshare their photos

• • Heres some psychology facts:
    • Dopamine : The chemical thats released when we want something and by achieving it : We sense pleasure!
    • Oxytocin: Released when we kiss or hug someone. Makes us trust people 
    • So this is the strategy you can use to make use of it
      • Use influencers
        • People like posts with familiar faces cause they value the relationship
      • Take up on a social cause
        • This is unique content
        • Amazes people
        • More chances of getting viral!

• To let your Facebook/ Twitter/ YouTube followers know that you are in Instagram and the same goes the other way too.
• Here’s a fact: Images posted to Facebook via Instagram gets more attention!

• Starbucks used this to get more attention to their brand
•  Starbucks posted a live video from Rufus King Park in Jamaica to celebrate National Voter Registration Day
• Use this if you can!

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BLOGS:

ADD POSTS:

• Add your social media posts in your blog
• This could get some traffic running towards your social media pages

LIVE VIDEO INTERACTION:

• If people love your content, they would probably want to interact
• Live video might be a good incentive to get them to your page

CONNECT YOUR FEED AT THE END OF THE PAGE:

• This could just increase your reach
• More chances of them checking your page out

CROSS PLATFORM CONTEST:

• You can encourage your readers to follow you on your social accounts
• And in return they might get a chance to win something of value

EXCLUSIVE BLOGGERS OFFER:

• Or you ask ask them to follow you and text you a code that’s in your blog
• And these readers would get a free “something of value’
  • Something like a ebook

FREE EVENTS:

• You can conduct a free event for your social media followers
• Either invite someone people admire to interview or cover a topic that’s really important
• This is just an alternative to live video conference!
• You can do which suits you best

YOUTUBE:

• Go viral on YouTube :
  • The future is videos! 
  • People seek immediate answers and videos are the best way to do it
  • Include your social media handles in the video and description!

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