Getting organic reach online has become extremely tough these days because the social media platforms want us to spend money on ads!
So, I was wondering how one could actually get significant reach and following organically and started researching!
Here’s a list of practical strategies that actually works!
TABLE OF CONTENT:
ORGANIC SOCIAL MEDIA MARKETING STRATEGIES
- BUILD RELATIONSHIPS : ENGAGE
- BRAND TAKEOVERS:
- COMMENT ON YOUR FOLLOWERS ACCOUNTS
- USE HASHTAGS TO JOIN CONVERSATIONS:
- BOT ENGAGEMENT
- BUILD RELATIONSHIPS WITH INFLUENCERS/ MICRO INFLUENCERS:
- INFLUENCER INTERVIEW:
- HIJACK INFLUENCERS FOLLOWING:
- EMBED YOUR SOCIAL MEDIA POST ON AN INFLUECER’S BLOG:
- FORUMS/ GROUPS: (GOAL : Followers)
- FORUM GROWTH CONTEST:
- LEVERAGE THE POWER OF EMPLOYEES:
- BRAND ADVOCATES:
- TAKE UP ON A SOCIAL CAUSE:
- CROSS POSTING : MULTI PLATFORM STRATEGY :
- LIVE VIDEO OF EVENTS:
FUNELLING FROM OTHER PLATFORMS:
- BLOGS:
- ADD POSTS:
- LIVE VIDEO INTERACTION:
- CONNECT YOUR FEED AT THE END OF THE PAGE:
- CROSS PLATFORM CONTEST:
- EXCLUSIVE BLOGGERS OFFER:
- FREE EVENTS:
- YOUTUBE:
- GO VIRAL ON YOUTUBE

Download your Organic Social Media Marketing Strategies (Ultimate List)
It consist of a huge list of strategies that you can use now to increase your reach organically and grow your brand!
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BUILDING RELATIONSHIPS: ENGAGE:
Why do we need bonds?
- So they’d prefer us over competitors!
- So they would recommend us to a friend
- Spend more money with us.l
- Showcase your brand personality
BRAND TAKEOVERS:
Heres a fact : 61% of people tell their friends and family about their positive experience with a brand
- Brand takeovers can be valuable to both of brands
- Tips:
- Make irresistible content like this :
- Don’t be too promotional
- Show personality
- Add value!
COMMENT ON YOUR FOLLOWERS ACCOUNTS
- Engagement is key to growth
- Everytime you comment, they would probably visit your profile page
- Now make your profile page attractive and sharable enough so they can promote/buy/ share your content
USE HASHTAGS TO JOIN CONVERSATIONS:
- Find similar people
- Comment on their photos and interact → build relationships
- Here’s a thing : People engage with you better if you had atleast one good conversation with them in the near past
- So have an appropriate conversation
BOT ENGAGEMENT
- Go follow cold customers.
- Maybe even like their content
- You might have around 1-10% follow backs if you target right!
BUILD RELATIONSHIPS WITH INFLUENCERS/ MICRO INFLUENCERS:
INFLUENCER INTERVIEW
- Repost their content
- If they have a blog, engage there more
- Genuinely appreciate their work
- When you interview them, they have more chances of reposting it in their profile!
HIJACK INFLUENCERS FOLLOWING:
- This basically means, you use these bots to follow, like and comment on all the users engaging with the influencer!
- Neil Patel actually recommends you to do this manually
- To follow, like and comment (on three photos) on the followers of influencers
EMBED YOUR SOCIAL MEDIA POST ON AN INFLUECER’S BLOG:
- This could drive alot of traffic to your social media profile.
- All you have to do is to develop a good relationship with an influencer!
FORUMS/ GROUPS:
- Again, use these to engage and build relationships
- Join a conversation : be valuable.
FORUM GROWTH CONTEST:
- Forums are you best way to retain your customers and audience!
- So when we run campaigns promoting offers : we get alot of DMs and comments about our brand and the product
- Add them to a group
- Anywhere!
- Now, to grow the following here:Use contests :Ask them to tag three people who are a biggest fan of the product niche you use
- Let there be a competition of some sort!
- Go through the entire contest video to check out which works well for you!
LEVERAGE THE POWER OF EMPLOYEES:
- The basic idea is : Make them your brand advocates!
- How to do this?
- Identify employees with good social following!
- Identify employees with strong social behavior
- Launch a contest
- Persuade them to share companies content
- The one with best engagement outcome!
BRAND ADVOCATES:
Instead of trying to gain new customers – Use your old customers. Brand advocates are fans who already share you content and are 82% more likely to share your content.
- Find people who are already sharing your content ( Fans)
- what motivates them?
- Solve problems? Get offers? Give them that
CREATE A PLAN FOR THEM:
- Promoter of the week: ( Implies we need to create 3- 6 posts per week)
- Give rewards to promoter of the week ( ½ Kg for free)
- Create a group for brand advocates :Purpose: Brand advocates get offers than normal audience won’t.
- Remember to give them freedom to share whatever content they want.
- Imagine our brand advocates to be representation of our target audience n we can get feedbacks and ideas from them
- N they share our content for free
- Reach out to them
- Reply to comments, messages
- Reshare their photos
TAKE UP ON A SOCIAL CAUSE:
- Heres some psychology facts:
- Dopamine : The chemical thats released when we want something and by achieving it : We sense pleasure!
- Oxytocin: Released when we kiss or hug someone. Makes us trust people
- So this is the strategy you can use to make use of it
- Use influencers
- People like posts with familiar faces cause they value the relationship
- Take up on a social cause
- This is unique content
- Amazes people
- More chances of getting viral!
- Use influencers
- Heres some psychology facts:
CROSS POSTING : MULTI PLATFORM STRATEGY :
- To let your Facebook/ Twitter/ YouTube followers know that you are in Instagram and the same goes the other way too.
- Here’s a fact: Images posted to Facebook via Instagram gets more attention!
LIVE VIDEO OF EVENTS:
- Starbucks used this to get more attention to their brand
- Starbucks posted a live video from Rufus King Park in Jamaica to celebrate National Voter Registration Day
- Use this if you can!
Liked the Organic Social Media Marketing Strategies list? Check out our complete Digital Marketing Guide
FUNELLING FROM OTHER PLATFORMS:
BLOGS:
ADD POSTS:
- Add your social media posts in your blog
- This could get some traffic running towards your social media pages
LIVE VIDEO INTERACTION:
- If people love your content, they would probably want to interact
- Live video might be a good incentive to get them to your page
CONNECT YOUR FEED AT THE END OF THE PAGE:
- This could just increase your reach
- More chances of them checking your page out
CROSS PLATFORM CONTEST:
- You can encourage your readers to follow you on your social accounts
- And in return they might get a chance to win something of value
EXCLUSIVE BLOGGERS OFFER:
- Or you ask ask them to follow you and text you a code that’s in your blog
- And these readers would get a free “something of value’
- Something like a ebook
FREE EVENTS:
- You can conduct a free event for your social media followers
- Either invite someone people admire to interview or cover a topic that’s really important
- This is just an alternative to live video conference!
- You can do which suits you best
YOUTUBE:
- Go viral on YouTube :
- The future is videos!
- People seek immediate answers and videos are the best way to do it
- Include your social media handles in the video and description!

Download your Organic Social Media Marketing Strategies (Ultimate List)
It consist of a huge list of strategies that you can use now to increase your reach organically and grow your brand!
Send download link to:
Liked the Organic Social Media Marketing Strategies list? Check out our complete Digital Marketing Guide