Organic Social Media Marketing Strategies

organic social media marketing strategies
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Getting organic reach online has become extremely tough these days because the social media platforms want us to spend money on ads!

So, I was wondering how one could actually get significant reach and following organically and started researching!

Here’s a list of practical strategies that actually works!

TABLE OF CONTENT:

ORGANIC SOCIAL MEDIA MARKETING STRATEGIES

  • BUILD RELATIONSHIPS : ENGAGE
    • BRAND TAKEOVERS:
    • COMMENT ON YOUR FOLLOWERS ACCOUNTS
    • USE HASHTAGS TO JOIN CONVERSATIONS:
    • BOT ENGAGEMENT
    • BUILD RELATIONSHIPS WITH INFLUENCERS/ MICRO INFLUENCERS:
      • INFLUENCER INTERVIEW:
      • HIJACK INFLUENCERS FOLLOWING:
      • EMBED YOUR SOCIAL MEDIA POST ON AN INFLUECER’S BLOG:
    • FORUMS/ GROUPS: (GOAL : Followers)
      • FORUM GROWTH CONTEST:
    • LEVERAGE THE POWER OF EMPLOYEES:
    • BRAND ADVOCATES:
    • TAKE UP ON A SOCIAL CAUSE:
    • CROSS POSTING : MULTI PLATFORM STRATEGY :
    • LIVE VIDEO OF EVENTS:

FUNELLING FROM OTHER PLATFORMS:

  • BLOGS:
    • ADD POSTS:
    • LIVE VIDEO INTERACTION:
    • CONNECT YOUR FEED AT THE END OF THE PAGE:
    • CROSS PLATFORM CONTEST:
    • EXCLUSIVE BLOGGERS OFFER:
  • FREE EVENTS:
  • YOUTUBE:
    • GO VIRAL ON YOUTUBE
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It consist of a huge list of strategies that you can use now to increase your reach organically and grow your brand!
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BUILDING RELATIONSHIPS: ENGAGE:

Why do we need bonds?

  • So they’d prefer us over competitors!
  • So they would recommend us to a friend
  • Spend more money with us.l
  • Showcase your brand personality


BRAND TAKEOVERS:

Heres a fact : 61% of people tell their friends and family about their positive experience with a brand 

    • Brand takeovers can be valuable to both of brands
    • Tips:
      • Make irresistible content like this :
      • Don’t be too promotional 
      • Show personality
      • Add value!


COMMENT ON YOUR FOLLOWERS ACCOUNTS

    • Engagement is key to growth
    • Everytime you comment, they would probably visit your profile page
    • Now make your profile page attractive and sharable enough so they can promote/buy/ share your content


USE HASHTAGS TO JOIN CONVERSATIONS:

  • Find similar people
  • Comment on their photos and interact → build relationships
  • Here’s a thing : People engage with you better if you had atleast one good conversation with them in the near past
  • So have an appropriate conversation 


BOT ENGAGEMENT 

  • Go follow cold customers. 
  • Maybe even like their content
  • You might have around 1-10% follow backs if you target right!


BUILD RELATIONSHIPS WITH INFLUENCERS/ MICRO INFLUENCERS:

INFLUENCER INTERVIEW

  • Repost their content
  • If they have a blog, engage there more
  • Genuinely appreciate their work
  • When you interview them, they have more chances of reposting it in their profile!

HIJACK INFLUENCERS FOLLOWING:

  • This basically means, you use these bots to follow, like and comment on all the users engaging with the influencer!
  • Neil Patel actually recommends you to do this manually
  •  To follow, like and comment (on three photos) on the followers of influencers

EMBED YOUR SOCIAL MEDIA POST ON AN INFLUECER’S BLOG:

  • This could drive alot of traffic to your social media profile.
  • All you have to do is to develop a good relationship with an influencer!


FORUMS/ GROUPS:

  • Again, use these to engage and build relationships
  • Join a conversation : be valuable.

FORUM GROWTH CONTEST:

  • Forums are you best way to retain your customers and audience!
  • So when we run campaigns promoting offers : we get alot of DMs and comments about our brand and the product
  • Add them to a group
    • WhatsApp
    • Facebook
    • Instagram
    • Anywhere!
  • Now, to grow the following here:Use contests :Ask them to tag three people who are a biggest fan of the product niche you use 
    • Let there be a competition of some sort! 
    • Go through the entire contest video to check out which works well for you!


LEVERAGE THE POWER OF EMPLOYEES:

  • The basic idea is : Make them your brand advocates!
  • How to do this?
    • Identify employees with good social following!
    • Identify employees with strong social behavior
    • Launch a contest
      • Persuade them to share companies content
      • The one with best engagement outcome! 


BRAND ADVOCATES:

Instead of trying to gain new customers – Use your old customers. Brand advocates are fans who already share you content and are 82% more likely to share your content.

  • Find people who are already sharing your content ( Fans)
  • what motivates them?
    • Solve problems? Get offers? Give them that

CREATE A PLAN FOR THEM:

  • Promoter of the week: ( Implies we need to create 3- 6 posts per week)
    • Give rewards to promoter of the week ( ½ Kg for free)
  • Create a group for brand advocates :Purpose: Brand advocates get offers than normal audience won’t.
    • Remember to give them freedom to share whatever content they want.
    • Imagine our brand advocates to be representation of our target audience n we can get feedbacks and ideas from them
    • N they share our content for free
  •  Reach out to them 
    • Reply to comments, messages
    • Reshare their photos


TAKE UP ON A SOCIAL CAUSE:

    • Heres some psychology facts:
      • Dopamine : The chemical thats released when we want something and by achieving it : We sense pleasure!
      • Oxytocin: Released when we kiss or hug someone. Makes us trust people 
      • So this is the strategy you can use to make use of it
        • Use influencers
          • People like posts with familiar faces cause they value the relationship
        • Take up on a social cause
          • This is unique content
          • Amazes people
          • More chances of getting viral!


CROSS POSTING : MULTI PLATFORM STRATEGY :

  • To let your Facebook/ Twitter/ YouTube followers know that you are in Instagram and the same goes the other way too.
  • Here’s a fact: Images posted to Facebook via Instagram gets more attention!


LIVE VIDEO OF EVENTS:

  • Starbucks used this to get more attention to their brand
  •  Starbucks posted a live video from Rufus King Park in Jamaica to celebrate National Voter Registration Day
  • Use this if you can!

Liked the Organic Social Media Marketing Strategies list? Check out our complete Digital Marketing Guide



FUNELLING FROM OTHER PLATFORMS:

BLOGS:

ADD POSTS:

  • Add your social media posts in your blog
  • This could get some traffic running towards your social media pages

LIVE VIDEO INTERACTION:

  • If people love your content, they would probably want to interact
  • Live video might be a good incentive to get them to your page

CONNECT YOUR FEED AT THE END OF THE PAGE:

  • This could just increase your reach
  • More chances of them checking your page out

CROSS PLATFORM CONTEST:

  • You can encourage your readers to follow you on your social accounts
  • And in return they might get a chance to win something of value

EXCLUSIVE BLOGGERS OFFER:

  • Or you ask ask them to follow you and text you a code that’s in your blog
  • And these readers would get a free “something of value’
    • Something like a ebook

FREE EVENTS:

  • You can conduct a free event for your social media followers
  • Either invite someone people admire to interview or cover a topic that’s really important
  • This is just an alternative to live video conference!
  • You can do which suits you best

YOUTUBE:

  • Go viral on YouTube :
    • The future is videos! 
    • People seek immediate answers and videos are the best way to do it
    • Include your social media handles in the video and description!

  • Save

Download your Organic Social Media Marketing Strategies (Ultimate List)

Read this guide on the go. Download Offline!

It consist of a huge list of strategies that you can use now to increase your reach organically and grow your brand!
FREE DOWNLOAD

Send download link to:

I confirm that I have read and agree to the Privacy Policy.

Subscribe to get exclusive content and recommendations every month. You can unsubscribe anytime.

Liked the Organic Social Media Marketing Strategies list? Check out our complete Digital Marketing Guide

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