Social Media Marketing Strategies

social media marketing strategies
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TABLE OF CONTENTS:

STRATEGIES TO INCREASE SALES:

  • INFLUENCER MARKETING
    • NFLUENCER INTERVIEW’S
    • SPONSORSHIPS
    • MAKING INFLUENCER’S OUR AFFILIATES
  • GUEST POSTING / COLLABORATIONS
  • CONTEST’S
    • TAG TO WIN CONTEST
    • SHARE TO WIN CONTEST
    • FOLLOW TO WIN CONTEST
  • COMPETITION/QUIZZES
  • SHARER’S OUTREACH
  • EXCLUSIVE CROSS SELLS
  •  GAMIFY – RUN SUCH INTERACTIVE CAMPAIGN: (USER GENERATED CONTENT)
  • HAVE BRANDED HASTAG’S
  • BRAND ADVOCATES:
  • CREATE A COMMUNITY

STRATEGIES TO INCREASE ENGAGEMENT

  • VOTE TO WIN ( Like Instagram poll) – WITH GIVEAWAY
  • ENGAGE TO WIN CONTEST:
  • PHOTO CAPTION CONTEST:
  • PLAY A GAME TO WIN CONTEST : (BIG BRANDS)
  • GET THEIR ATTENTION STRATEGY
  •   ENGAGEMENT MARKETING
  • CHANNELING :

TOOLS USED

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STRATEGIES TO INCREASE SALES

Tip : Influencers use #sponsored . So that way we can identify influencers in our niche

 

SOCIAL OUTREACH / INFLUENCER MARKETING

  • Influential people who have alot of your target audience as their followers.
  • Ask them if they are interested in your content – IF YES THEY WILL SHARE ( Dont ask to share)
  • Make a list of 50 influencers
  • Ask for their feedback 
  • Notify that u have mentioned them as a source in the content

INFLUENCER INTERVIEW :

  • Try requesting an influencer for an interview . If done, make a blog/ Video/ Audio of it n Influencers would share them.
  • TOOLS :
    • Tap influence
    • FAME bit
    • HYPR

 SPONSORSHIPS

  • Find a blog/ Podcast/YouTube channel to sponsor.

 They can be small but a focused n engaged audience. 

  • They must promise some metrics ( Views / Reads )
  • Gives more exposure n opportunity for sales.

MAKE INFLUENCERS YOUR AFFILIATES:

  • Target micro influencers
  • Make sure their personality aligns with the brand’s personality.
  • Engagement rate should be 4-8  percent.

 

GUEST POSTINGS/ TAKEOVERS – COLLABORATION.

  • You go and post / make video stories in other people ( Influencer or Competitors) Page
  • In return you let them do the same at your page.
  • The one with attractive content/ Video strives and gets the most advantage.

 

CONTEST’S

TAG TO WIN CONTEST :

  • Share a post with ” FREE GIVEAWAY” header
  • TWO WAYS:
    • Say Tag 3 friends to get a chance to win ” Something of value” (1K atleast)
    • More people you tag → More chances of winning cakes ( People you want to share your cake with)
  • Tell them the date and time when the giveaway ends

FOLLOW TO WIN CONTEST

  • Like and follow the page → to win so and so
  • Once we gain 100 followers → we give one of you ½ Kg cake for free!

SHARE TO WIN GIVEAWAY CONTEST

  • Giveaway something of worth 1K -2K worth.
  • Share to stories n get a chance to win.
  • A wedding company gave away a free wedding worth $ 13K for this.
  • Tell them.the date and time when the giveaway ends.

 COMPETITION / QUIZZES

  • To increase followers – create Competition/ quizzes based on a specific hashtag
  • Involve influencers in it – their followers will follow.

SHARERS OUTREACH :

  • go to twitter and find people who recently shared content in “your niche”
  • Reach out to them

EXCLUSIVE CROSS SELLS

  • When u have a product that is exclusively only sold when we buy another Product 
  • Makes it look scarce and rare.

 GAMIFY – RUN SUCH INTERACTIVE CAMPAIGN:

(USER GENERATED CONTENT)

  • Posting pictures with employees/ with things / Dares  – Photo with product with hashtag 
  • Adobe asked their user to create DnD monsters ( Trending)
  • If they complete – they win a GIVEAWAY – tickets to games – Something worth around 5K

 HAVE A BRANDED HASHTAG 

  • Helps audience associate themselves with the business
  • Improves brand visibility.

BRAND ADVOCATES:

Instead of trying to gain new customers – Use your old customers. Brand advocates are fans who already share you content and are 82% more likely to share your content.

  • Find people who are already sharing your content ( Fans)
  • what motivates them?
    • Solve problems? Get offers? Give them that
  • CREATE A PLAN FOR THEM:
    • Promoter of the week: ( Implies we need to create 3- 6 posts per week)
      • Give rewards to promoter of the week ( ½ Kg for free)
    • Create a group for brand advocates :
      • Purpose: Brand advocates get offers than normal audience won’t.
      • Remember to give them freedom to share whatever content they want.
      • Imagine our brand advocates to be representation of our target audience n we can get feedbacks and ideas from them
      • N they share our content for free
  •  REACH OUT TO THEM:
    • Reply to comments, messages
    • Reshare their photos

CREATE A COMMUNITY:

  • Facebook groups /Group forums and chats
  • This is done so that they can ask their queries and doubts and their customized requests 
    • This will promote people to talk and request offers
    • We can serve our audience well and they can interact with the brand easily.

TO IMPROVE ENGAGEMENT:

VOTE TO WIN ( Like Instagram poll) – WITH GIVEAWAY

  • Give them 4 choices or let them answer a question
  • Which cake do you like the most? And what offer would u want for ½ Kg?
  • One lucky winner would be chosen from the comments and given the cake.

ENGAGE TO WIN CONTEST:

  • Share a post with ” FREE GIVE AWAY” Header
  • Say → Follow and comment “XBrand nameX offer” to get a chance to win something of value
  • Tell them the date n time when the giveaway ends.

PHOTO CAPTION CONTEST: 

  • Share a funny/ admirable/ Commentable photo : Ask them ” Caption this → To improve engagement”
  • The best caption would be featured in your story.

PLAY A GAME TO WIN CONTEST : (BIG BRANDS)

  • Comment  ” Phrase” continuously without interruption in succession
  • The one with the greatest number of successive comments → win the contest
  • Winners will get a week/month/year full of free food/ service

GET THEIR ATTENTION STRATEGY

  • .Find help seekers (fitness niche)
  • Influencer Commenters
  • Influencer Comment tagged people
  • Go to the # 
  • .Get their attention
  • Liking 3 posts and maybe commenting on the photo?
  •  (# tags or commenters) start a genuine comment conversation ( 10 per day)

        Make them follow you

  • Attractive profile (Get a theme)
  • Compulsively beautiful n resourceful profile ( Content Strategy)

            Awe them – Help them – Keep them

  • (Content Strategy)
  •  Back to back tips?
  • Show Authority
  • Emotional stories (Virality)
  • In crowd- Attack a common enemy

  ENGAGEMENT MARKETING

  • Personal message your followers
  • Use bots to follow/like and engage with potential audience

 JOIN/CREATE A COMMUNITY 

  •  Join facebook groups and groups forums across various platforms
  • *DON’T SPAM THEM*
  • Help them and gently tell them about your brand and why it’s the best 

 

CHANNELLING :

10) CHANNELING – YOU TUBE TO SOCIAL MEDIA FLOW

Think of your video to be a funnel 

Grab attention (Thumbnail) :

  •  People need to stop scrolling when they look at your content.
  •  ( Pain points as Questions on banner or use big emojis)

Keep their attention + Understand them

  •  You have 10 seconds get attention n Assure them their expectations would be satisfied 
  • ( Understand why they are watching the video – Problem they have?)
  •  State it as a question at the start of the video

And maybe a emotional story they could relate it with.

Provide value

  •  Give as much value as possible ( From research n whatnot)
  • Gain their trust.

Pitch your product 

  •    Make sure your product ties in with the problem
  • Don’t go into too much details

 

TOOLS

PINTEREST SHOP THE LOOK TOOL:

  • With pinterests shop the look tool → One can find similar products and if u are an e-commerce store- You need to get on this immediately!

FACEBOOK LIVE :

  • Showcase your products live and viewers can buy through screenshots.

INSTAGRAM SHOPPABLE POSTS:

  • Use this feature of Instagram as it is the number one revenue generating machine.

TRY USING IGTV:

  • If your brand can show off their products in a video, use IGTV
  • They even have collections features .

TRY SNAPCHATS COLLECTION ADS:

  • it’s said to have 5x more engagement.

PINTEREST MARKETING

PROMOTE THROUGH REDDIT


RELATED ARTICLES:

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Download your Social Media Marketing Strategies Ultimate List

Read this guide on the go. Download Offline!

It consist of a huge list of strategies that you can use now to increase your reach!
FREE DOWNLOAD

Send download link to:

I confirm that I have read and agree to the Privacy Policy.

Subscribe to get exclusive content and recommendations every month. You can unsubscribe anytime.

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