Social Media Marketing Strategies

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STRATEGIES TO INCREASE SALES

Tip : Influencers use #sponsored . So that way we can identify influencers in our niche

• Influential people who have alot of your target audience as their followers.
• Ask them if they are interested in your content – IF YES THEY WILL SHARE ( Dont ask to share)
• Make a list of 50 influencers
• Ask for their feedback 
• Notify that u have mentioned them as a source in the content

INFLUENCER INTERVIEW :

• Try requesting an influencer for an interview . If done, make a blog/ Video/ Audio of it n Influencers would share them.

 SPONSORSHIPS

• Find a blog/ Podcast/YouTube channel to sponsor.

 They can be small but a focused n engaged audience. 

• They must promise some metrics ( Views / Reads )
• Gives more exposure n opportunity for sales.

MAKE INFLUENCERS YOUR AFFILIATES:

• Target micro influencers
• Make sure their personality aligns with the brand’s personality.
• Engagement rate should be 4-8  percent.

• You go and post / make video stories in other people ( Influencer or Competitors) Page
• In return you let them do the same at your page.
• The one with attractive content/ Video strives and gets the most advantage.

TAG TO WIN CONTEST :

• Share a post with ” FREE GIVEAWAY” header
• TWO WAYS:
  • Say Tag 3 friends to get a chance to win ” Something of value” (1K atleast)
  • More people you tag → More chances of winning cakes ( People you want to share your cake with)
• Tell them the date and time when the giveaway ends

FOLLOW TO WIN CONTEST

• Like and follow the page → to win so and so
• Once we gain 100 followers → we give one of you ½ Kg cake for free!

SHARE TO WIN GIVEAWAY CONTEST

• Giveaway something of worth 1K -2K worth.
• Share to stories n get a chance to win.
• A wedding company gave away a free wedding worth $ 13K for this.
• Tell them.the date and time when the giveaway ends.

 COMPETITION / QUIZZES

• To increase followers – create Competition/ quizzes based on a specific hashtag
• Involve influencers in it – their followers will follow.

SHARERS OUTREACH :

• go to twitter and find people who recently shared content in “your niche”
• Reach out to them

EXCLUSIVE CROSS SELLS

• When u have a product that is exclusively only sold when we buy another Product 
• Makes it look scarce and rare.

 GAMIFY – RUN SUCH INTERACTIVE CAMPAIGN:

(USER GENERATED CONTENT)

• Posting pictures with employees/ with things / Dares  – Photo with product with hashtag 
• Adobe asked their user to create DnD monsters ( Trending)
• If they complete – they win a GIVEAWAY – tickets to games – Something worth around 5K

 HAVE A BRANDED HASHTAG 

• Helps audience associate themselves with the business
• Improves brand visibility.

BRAND ADVOCATES:

Instead of trying to gain new customers – Use your old customers. Brand advocates are fans who already share you content and are 82% more likely to share your content.

• Find people who are already sharing your content ( Fans)
• what motivates them?
  • Solve problems? Get offers? Give them that
• CREATE A PLAN FOR THEM:
  • Promoter of the week: ( Implies we need to create 3- 6 posts per week)
    • Give rewards to promoter of the week ( ½ Kg for free)
  • Create a group for brand advocates :
    • Purpose: Brand advocates get offers than normal audience won’t.
    • Remember to give them freedom to share whatever content they want.
    • Imagine our brand advocates to be representation of our target audience n we can get feedbacks and ideas from them
    • N they share our content for free
•  REACH OUT TO THEM:
  • Reply to comments, messages
  • Reshare their photos

CREATE A COMMUNITY:

• Facebook groups /Group forums and chats
• This is done so that they can ask their queries and doubts and their customized requests 
  • This will promote people to talk and request offers
  • We can serve our audience well and they can interact with the brand easily.

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VOTE TO WIN ( Like Instagram poll) – WITH GIVEAWAY

• Give them 4 choices or let them answer a question
• Which cake do you like the most? And what offer would u want for ½ Kg?
• One lucky winner would be chosen from the comments and given the cake.

ENGAGE TO WIN CONTEST:

• Share a post with ” FREE GIVE AWAY” Header
• Say → Follow and comment “XBrand nameX offer” to get a chance to win something of value
• Tell them the date n time when the giveaway ends.

PHOTO CAPTION CONTEST: 

• Share a funny/ admirable/ Commentable photo : Ask them ” Caption this → To improve engagement”
• The best caption would be featured in your story.

PLAY A GAME TO WIN CONTEST : (BIG BRANDS)

• Comment  ” Phrase” continuously without interruption in succession
• The one with the greatest number of successive comments → win the contest
• Winners will get a week/month/year full of free food/ service

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GET THEIR ATTENTION STRATEGY

• .Find help seekers (fitness niche)

• Influencer Commenters
• Influencer Comment tagged people
• Go to the # 
• .Get their attention

• Liking 3 posts and maybe commenting on the photo?
•  (# tags or commenters) start a genuine comment conversation ( 10 per day)

        Make them follow you

• Attractive profile (Get a theme)
• Compulsively beautiful n resourceful profile ( Content Strategy)

            Awe them – Help them – Keep them

• (Content Strategy)
•  Back to back tips?

• Show Authority
• Emotional stories (Virality)
• In crowd- Attack a common enemy

  ENGAGEMENT MARKETING

• Personal message your followers
• Use bots to follow/like and engage with potential audience

 JOIN/CREATE A COMMUNITY 

•  Join facebook groups and groups forums across various platforms
• *DON’T SPAM THEM*
• Help them and gently tell them about your brand and why it’s the best 
  

10) CHANNELING – YOU TUBE TO SOCIAL MEDIA FLOW

Think of your video to be a funnel 

Grab attention (Thumbnail) :

•  People need to stop scrolling when they look at your content.
•  ( Pain points as Questions on banner or use big emojis)
  

Keep their attention + Understand them

•  You have 10 seconds get attention n Assure them their expectations would be satisfied 
• ( Understand why they are watching the video – Problem they have?)
•  State it as a question at the start of the video

And maybe a emotional story they could relate it with.

Provide value

•  Give as much value as possible ( From research n whatnot)
• Gain their trust.

Pitch your product 

•    Make sure your product ties in with the problem
• Don’t go into too much details

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PINTEREST SHOP THE LOOK TOOL:

• With pinterests shop the look tool → One can find similar products and if u are an e-commerce store- You need to get on this immediately!

FACEBOOK LIVE :

• Showcase your products live and viewers can buy through screenshots.

INSTAGRAM SHOPPABLE POSTS:

• Use this feature of Instagram as it is the number one revenue generating machine.

TRY USING IGTV:

• If your brand can show off their products in a video, use IGTV
• They even have collections features .

TRY SNAPCHATS COLLECTION ADS:

• it’s said to have 5x more engagement.

PINTEREST MARKETING

• If you’re launching a content that will contain compelling and design-driven images (such as infographics, photography, etc…)
• Colby Almond recently shared his experience with Pinterest (viral) marketing and on how he almost got 50,000 page views in a day through the help of Pinterest. It’s a great guide that you should definitely look into.

PROMOTE THROUGH REDDIT

• most highly-utilized community-based news aggregator sites in the world,
•  you’ll mostly need to understand how their story ranking algorithm works-  examining Reddit’s default story and comment rankings.

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