WEBSITE OPTIMIZATION : ALL YOU NEED

landing page optimization
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Website optimization : Without properly implementing this, your visitors might not convert atall!

Here’s a huge list of landing page and blog page optimization elements that you need to include to improve conversions and grow!

TABLE OF CONTENT

LANDING PAGE ELEMENTS

  • TRUST (More)
    • HAVING VIDEOS:
    • TRUST SEALS:
    • GUARANTEES:
    • CUSTOMER SERVICE :
    • ABOUT US PAGE:
  • SOCIAL PROOF (More)
    • TESTIMONIALS :
    • FEATURED IN SECTION :
    • CONNECT SOCIAL MEDIA FEED TO FOOTER:
  • VISUAL MARKETING (More)
    • ABOVE THE FOLD
    • FACES
    • CONTRAST
  • POPUPS :
    • USE EXIT INTENT POPUPS:
    • ANIMATE TOP BARS AND POPUPS:
  • OTHER FEATURES
    • ARTIFICIAL INTELLIGENCE: CHATBOTS:
    • FAQ SECTION
    • OUT OF STOCK POPUPS:
    • BREADCRUMBS: NAVIGATION
    • HAMBURGER MENU:
  • CLEAR CTA (More)
    • APPLY THE RULE OF THIRDS:
    • USE COLOR CONTRAST 
    • PATH OF LEAST RESISTANCE:
    • SCROLL MAPS:
    • F Pattern:
    • ANIMATE IT!
  • PERSUASIVE COPY ( More)
  • OTHER TIPS:
    • REDUCE NUMBER OF CHOICES
    • HAVE FULL SCREEN OPENING:
    • 8 SECOND ATTENTION RULE:
      • STRONG COPY:
      • STRONG VISUALS:
    • COLLECT DATA FROM VISITORS:
      • HEAT MAPS:
      • SCROLL MAPS:
    • DIFFERENT LANDING PAGE FOR PAID :
    • REMOVE SLIDER AND CAROUSELS

BLOG PAGE FEATURES:

  • START ALL BLOGS WITH A GIVEAWAY
  • USER INTENT :
  • AUTOMATIC BACKGROUND VIDEOS!
  • HAVE PLAY ON SOUND CLOUD OPTION AVAILABLE:
  • BODY:
    • SHARE YOUR POST OPTION:
    • CLICK TO TWEET OPTION
  • AT END:
    • RELATED ARTICLES SECTION!
    • FRIENDLY AND RELATABLE AUTHOR SECTION:
    • GIVEAWAYS AT END:
    • SUMMARIZE
  • OTHER FEATURES:
    • NAVIGATION
    • EXIT POPUPS
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LANDING PAGE/ PRODUCT PAGE


TRUST 

Ways to improve trust:

  • HAVING VIDEOS:
    • If you are there explaining about the product or service or the page in a video : this would increase trust tremendously!
  • TRUST SEALS:
    • Most popular : Norton , verisign and McAfee secure
    • Badge/Logo of your payment processor is important ( familiar popular brands : gpay, phonepe, paytm)
  • GUARANTEES:
    • Here’s a fact : 68 % of people abandon their cart
    • Why? Because they aren’t confident about their buying decision
    • Guarentess: Money back policy/ product exchange policy/ Refund policy should be there
    • Also : make your guarentess strong because most people are guarentee blinded 
  • CUSTOMER SERVICE :
    • Mention your customer service number in the product page
    • Make it very clear and have detailed information as well!
    • You can also use a live chat that’s displays this number
    • Imagine how much trust this would bring to the table!
  • ABOUT US PAGE:
    • Write about your company in detail
    • Need human aspect to this. Without faces and names it’s not trust worthy.
    • Atleast the CEOs names and faces and some social accounts needs to be linked


SOCIAL PROOF: 

  • Ways to add social proof
  • TESTIMONIALS :
    • Actual user generated images and videos would go a long way
    • Or video testimonials can also be great!
  • FEATURED IN SECTION :
    •  If our website/ product/ business → is featured in any of the sites → have a featured in section.
  • CONNECT SOCIAL MEDIA FEED TO FOOTER:
    • This will help improve trust as people would feel more connected to you when they have you on social media


USE VISUAL MARKETING :

( Images, GIFs, videos, screenshots of proof/ data)

  • KEEP ACTION ABOVE THE FOLD:
    • Above the fold is the front screen that you see when you open the website ( without scrolling)
    • This is valuable real estate and you need to have
      • Headlines
      • CTA
      • Unique sales proposition
  • INCORPORATE FACES:
    • Human faces and expressions makes the viewer feel something! And such emotions makes the person act on it!
    • Engagement wold be higher when people see faces!
  • CONTRAST:
    • This is purely to get the attention of the viewers!
    • This can be used to actually convey the message in a proper way!
  • OTHER TIPS:
    • have image Sitemap\
    • Simple : Easy for people to process.
    • Unique : Make your own ! Can rank in image 


POPUPS : (C)

  • USE EXIT INTENT POPUPS:
    • When the user clicks the back button → Show a popup with an even more exciting offer.
    • This needs to be done with page level Targeting.
    • Or we can even ask for feedbacks for why they are leaving the page and how we can improve their experience.
  • ANIMATE TOP BARS AND POPUPS:
    • Don’t over do it. Just do it enough to get attention!
    • Use hello bar app to make it possible.


OTHER FEATURES:

  • ARTIFICIAL INTELLIGENCE: CHATBOTS: (Complete Guide)
    • Live chat increase the chance of conversion by 45 percent.
    • Customer support!
    • To better understand their intent
    • Promote offers ( lead magnet)
    • Increase conversion
    • Use alter
  • FAQ SECTION ( Product page)
    • This will definitely help smoothen the Conversions!
  • UP- SELLS AND CROSS SELLS
    • Have this enabled where ever it’s appropriate!
  • OUT OF STOCK POPUPS:
    • If things go out of stock, then have a pop up form to get their email addresses.
  • BREADCRUMBS: NAVIGATION
    • Let the user know where they are in the website so it’s easier for them to navigate!
  • HAMBURGER MENU:
    • Keeping the layout clean!
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CLEAR CTA ( Complete Guide)

  • APPLY THE RULE OF THIRDS:
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  • Whenever we open our screen our eyes are automatically drawn to the green dots
    • So make sure you place your CTA there!

  • USE COLOR CONTRAST 
    • Heres an example:
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  • Look at this
    • The logo
    • The selling proposition
    • And the CTA has orange
  • Help in better messaging!
  • What are some of the contrasting colours available?
  • PATH OF LEAST RESISTANCE:
    • A company added “buy now” button near the “Request demo” or “free trial button”
    • And the conversions on the free trial increased dramatically
    • The contrast : made the “free offer” more attractive!
  • SCROLL MAPS:
    • This will help you place the CTA at the best possible place!
  • F Pattern:
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  • People.generally read in F patterns when they enter a website!
  • Like the heat map shown
  • So keep your CTA and the most important elements in these places 
  • ANIMATE IT!
    • Give a subtle animation to the CTA Button
    • This is just to grab the users attention!


HAVING A PERSUASIVE COPY:

  • One needs to persuade the customer to buy a particular product:
    • reciprocity
    • authority
    • commitment
    •  consistency
    • social proof → Reviews
    •  scarcity → offer ends in time 
    •  liking.
    • Use power words
    • Sometimes a copy needs to tell a story 


OTHER TIPS:

  • REDUCE THE NUMBER OF CHOICES YOU OFFER:
    • Don’t make them think too much.
    • Don’t give them too many options
    • This would increase the decision making time and people would end up not deciding atall.
    • Don’t present them 20 products in the home page – Present them the one best!
      • Atleast you suggest them one that’s best!
  • HAVE FULL SCREEN OPENING:
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  • Now they can view more if they scroll down.
    • Why’s this?
      • Cause you only give them one choice 
        • The more you limit the number of choices : the more chances of conversion
  • 8 SECOND ATTENTION RULE:
    • STRONG COPY:
      • Use large benefit driven headlines
      • Use power words
    • STRONG VISUALS:
      • Large sign-up buttons
      • Animate them
      • Good imagery and video
      • Animated exit popups to re-engage audience
  • COLLECT DATA FROM VISITORS:
    • HEAT MAPS:
      • This is to better understand how your visitors consume your content
    • SCROLL MAPS:
      • This just lets you know about the places that people stop while scrolling
      • This lets us place the CTA at the right place!
  • DIFFERENT LANDING PAGE FOR PAID :
    • Paid traffic needs to be directed to a simple page optimized for conversions
    • This page would convert better !
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  • Now:
    • Organic traffic landing page would be optimized for SEO
    • And would look like this:
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  • REMOVE SLIDER AND CAROUSELS
    • Cause they would increase the time to load

Liked the website optimization complete guide? Get your hands on “Digital Marketing | The Ultimate guide” now



BLOGS:

  • START ALL BLOGS THIS WAY:
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  • USER INTENT :
    • Attention span getting very very low
    • Give them what they want as soon as possible.
    • Use text optimizer : To get more semantic keywords.
  • HAVE PLAY ON SOUND CLOUD OPTION AVAILABLE:
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  • AUTOMATIC BACKGROUND VIDEOS!
    • These kinda automatic background videos really adds value to the page
    • Immediately grabs user attention!
    • And videos are processed 60,000 times faster in our brains when compared to videos!
  • SUMMARIZE
    • Ability to download summary at start.
    • Use FAQ to summarize your blogs 
  • SHARE YOUR POST OPTION:
  • CLICK TO TWEET OPTION
  • FRIENDLY AND RELATABLE AUTHOR SECTION:,
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  • Read this : Look how personal and friendly this is
    • We feel like we know the person after reading this! 
    • This is how your author section needs to be like!
  • GIVEAWAYS AT END:
    • If someone reads through your blog completely, they probably like you and your content
    • So add a giveaway like this

  • Save

Download website Optimization Elements for Conversions!

Read this guide on the go. Download Offline!

It consist of a huge list of website optimization strategies to improve conversions!
FREE DOWNLOAD

Send download link to:

I confirm that I have read and agree to the Privacy Policy.

Subscribe to get exclusive content and recommendations every month. You can unsubscribe anytime.

Liked the website optimization complete guide? Get your hands on “Digital Marketing | The Ultimate guide” now

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